ABC’s ‘Roseanne’ opens as the season’s top premiere


ABC’S ‘ROSEANNE’ OPENS AS THE SEASON’S TOP PREMIERE AND DRIVES IMPROVEMENT ACROSS TUESDAY NIGHT

ABC Dominates Tuesday With a 4½-Year High on the Night in Adults 18-49

ABC’s ‘Roseanne’ Opens as the Season’s Top Premiere and as Tuesday’s Highest-Rated Entertainment Telecast in 6 Years

ABC’s ‘black-ish’ Soars to New Season Highs With Its 2nd Largest-Ever Audience 

ABC’s ‘Splitting Up Together’ Debut Scores Multiyear Time Slot Highs

ABC’s ‘For The People’ Spikes Week to Week to Deliver New Series Highs

ABC’s Tuesday Primetime (8:00-11:00 p.m. – 9.9 million and 2.8/11 in AD18-49): 
Driven by an impressive premiere for “Roseanne” leading to improvement across the night, ABC more than doubled its nearest Tuesday competition in Adults 18-49 (+155% – 2.8/11 vs. 1.1/5 – CBS and NBC tied). ABC aired the Top 3 shows of the night with young adults. ABC posted its strongest Tuesday with series programming in 4½ years – since 9/24/13.

Towering over NBC’s “The Voice” and CBS’ “NCIS” in the 8:00-9:00 p.m. hour to rank as Tuesday’s No. 1 TV show, ABC’s 1-hour premiere of “Roseanne” opened with an average audience of 18.2 million viewers and a 5.1/21 in Adults 18-49, building from its first half-hour to its second half-hour. 

“Roseanne” scored Tuesday’s top-rated entertainment telecast in 6 years with young adults – since 2/28/12.

“Roseanne” opened with TV’s highest Adult 18-49 rating for any comedy telecast on any night in 3½ years – since CBS’ “The Big Bang Theory” season opener on 9/22/14.

“Roseanne” delivered ABC’s best results in the 1-hour time period since November 2006 in viewers and since November 2009 in young adults – since 11/14/06 and 11/3/09, respectively.

“Roseanne’s” return built on its May 1997 finale telecast 21 years ago by 10% in Total Viewers (18.2 million vs. 16.6 million on 5/20/97), outdrawing its final 12 telecasts that season.

In viewers and young adults, “Roseanne” stands as the season’s strongest premiere as well as the No. 1 regularly scheduled scripted telecast this season. 

Dominating its slot with new season highs at 9:00 p.m., “black-ish” built for the 2nd consecutive week, shooting up by 123% in Total Viewers (8.7 million vs. 3.9 million) and by 136% in Adults 18-49 (2.6/10 vs. 1.1/4). ABC’s “black-ish” drew its 2nd largest audience ever(behind only its series debut on 9/24/14) and its best young adult performance since November 2014 (since 11/19/14). 

Winning the 9:30 p.m. half-hour, ABC’s debut of “Splitting Up Together” more than doubled the year-ago midseason premiere in the slot of “Imaginary Mary” (on 4/4/17) with Total Viewers (+106% – 7.2 million vs. 3.5 million) and Adults 18-49 (+144% – 2.2/8 vs. 0.9/3), attracting the Net’s best series numbers to the half-hour since 2013 – since 5/21/13 and 9/24/13, respectively. In addition, “Splitting Up Together” stood as ABC’s best Tuesday comedy debut since September 2015 – since 9/22/15 with “The Muppets.” 

At 10:00 p.m., ABC’s “For The People” spiked week to week by 33% in Total Viewers (3.6 million vs. 2.7 million) and by 50% in Adults 18-49 (0.9/4 vs. 0.6/3), marking new series highs.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 3/27/18.  

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Contacts
Jeff Lindsey 
(818) 460-5095 
jeffrey.s.lindsey@disney.com

Salima Merchant 
(818) 460-6847 
salima.merchant@disney.com

Pons Rongavilla 
(818) 460-5615 
ponciano.rongavilla@disney.com

March 28, 2018 2:49pm ET by ABC Publicity  

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