AMC Networks developing full slate of digital originals
That leverage the strength of its original content and presence on new digital platforms to drive viewer engagement and advertising partnerships
New Originals Produced Through The Company’s “Content Room” And Sold Through “AMCN Digital” Create A Complete And Convenient End-To-End Solution For Advertising Partners
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AMC Networks today announced that is developing and launching a robust slate of digital original programming to engage its growing audience of fans on emerging platforms with ongoing sponsorship, integration and other opportunities for its advertising partners. The company, which has a long history of creating award-winning digital short-form and extensions of its signature IP on its network web platforms, apps and video platforms such as YouTube, is rapidly building its content slate to include new formats and new talent, as well as expanding content distribution to include AVOD,, SVOD, FAST channels, live-streaming platforms such as Twitch, and more. The new digital originals slate is being created through the company’s Content Room original studio arm, AMCN Digital Originals.
A model for the new originals is the company’s highly successful homegrown franchise, “Bottomless Brunch at Colman’s,” created and hosted by Fear the Walking Dead’s Colman Domingo, which began as a digital short in the early days of quarantine and is now a Diageo-sponsored ongoing series featured across multiple concurrent platforms – from YouTube to IGTV, SVOD, AVOD and FAST channels, linear TV on the SundanceTV network, and as a podcast.
New projects in development include:
A new season of the multiple Emmy and Critics Choice Award-winning “Better Call Saul Employee Training” series, featuring all new characters from the show, again scripted by Emmy-winning writer Ariel Levine.
An animated show, “Slippin’ Jimmy” also from the world of Better Call Saul, following the adventures of young Jimmy and Chuck McGill and friends back home in Cicero, Illinois. Created in the retro style of “Fat Albert,” each episode is an ode to everything from spaghetti westerns to Buster Keaton to After Hours. Written by Ariel Levine and Kathleen Williams-Foshee.
“Dead in the Water,” a scripted series that ties into season six of Fear the Walking Dead and tells the story of a submarine crew fighting for survival, cut off from the surface world just as the apocalypse hits, becoming a nuclear-fueled walker-filled death trap with no way out. Written by show writer Jacob Pinion and produced by Ian Goldberg, Andrew Chambliss, and Scott Gimple.
“We have a long history of creating award-winning original digital content that engages our passionate audiences . As we develop and curate new, high-quality ad-supported environments, we are marrying our proven creative ability with expanded reach, opening up new distinct destinations for our fans and meaningful opportunities for our advertising partners, all sold through our AMCN Digital offering,” said Kim Kelleher, president of commercial revenue and partnerships for AMC Networks. “Through the expanded distribution of exclusive originals, we are able to delight fans every step of their consumer journey and take our advertisers along for the ride.”
AMCN Digital offers a brand safe, audience-led, transparent inventory pool made even more powerful by offering targeting and automation while still enabling a direct relationship. Partners can buy across multiple platforms, at scale, with audience engagements guaranteed to run alongside the company’s premium content.
March 22, 2021 8:25am ET by AMC