Thursday, January 10, 2013 3:49am ET by  
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Adam Levine and Nicki Minaj confirm merchandise lines

Adam Levine and Nicki Minaj have confirmed that they have signed deals with a major US retailer to produce their own range of clothes and accessories.

The pair were rumoured recently to be launching their own brands of fashion and homeware, with Levine and Minaj both hinting at the deal on Twitter.

However, it has now been officially confirmed that they will team up with Kmart and ShopYourWay.com to create their own lines of products.

Nicki Minaj said in a statement: "I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful Barbz all across the US."

Levine meanwhile said: "This line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection."

Sears Holding added in a statement: "We are thrilled to align Kmart and Shop Your Way with two of America's superstars. We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise."

 

 

 

Watch Adam Levine in a new Voice USA promo below: