The winner of the fifth season of X Factor wants to market herself as a 'brand' to ensure her career in the music and entertainment industry lasts. 

Speaking exclusively to Radio 1's Newsbeat, she explained:

"I want to make myself a brand, and make sure then when I go out there what you're seeing is a brand, someone who cares about their music and creativity."

"If I want to be here for the next 50 years I have to make sure this is a good little business here."

The 'Hallelujah' hit maker is about to embark on an extensive headlining tour on January 17 and also revealed how she needs to be in control of all the details that make up each performance:

"I'm the creative director"

"I'm also stage producing this tour, there's a lot going on. It's crazy."

Watch the vocal superstar perform 'Start Without You' live below: