Published: February 12, 2025 -- Puppy Bowl, the original and longest running call-to-adoption television event, reached 12.8 million viewers across Animal Planet, Discovery, TBS, truTV, Max and discovery+ on Sunday, February 9th at 2:00pm ET/11:00am PT and secured its place as the #1 non-sports cable telecast of the day in all key adult demos.

Sunday’s programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet’s highest-rated in four years. All linear networks exhibited double-digit ratings growth among Adults 25-54, increasing 25% on Animal Planet, 36% on Discovery Channel, 31% on TBS, and 44% on truTV over last year’s telecast.