Apple TV+ release the trailer for its new musical comedy series "Schmigadoon!," executive produced by Lorne Michaels and starring Emmy Award nominee Cecily Strong and Emmy Award winner Keegan-Michael Key. The first two episodes will premiere globally on Friday, July 16, 2021 exclusively on Apple TV+, followed by one new episode weekly every Friday.

A parody of iconic Golden Age musicals, "Schmigadoon!" stars Strong and Key as a couple on a backpacking trip designed to reinvigorate their relationship who discover a magical town living in a 1940s musical. They then learn that they can't leave until they find "true love." The six-episode season also stars Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski and Ann Harada. Martin Short guest stars.

Hailing from Broadway Video and Universal Television, a division of Universal Studio Group, "Schmigadoon!" is co-created by Cinco Paul and Ken Daurio. Paul serves as showrunner, and wrote all of the original songs for the series. Barry Sonnenfeld directs and executive produces. In addition to starring, Strong serves as producer, and Daurio serves as consulting producer and writer. Andrew Singer executive produces with Lorne Michaels on behalf of Broadway Video.

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 117 wins and 389 awards nominations.