BBC iPlayer Performance Pack - January 2016
BBC iPlayer and BBC iPlayer Radio had 315 million TV and radio request in January, an increase of 2 per cent month on month. Overall, increases were seen across all devices, most notably on mobile devices.
- The increases across devices were mostly driven by radio requests, which increased by 15 per cent in January compared to December, as people returned to their regular routines after the Christmas break.
- One-off episode Sherlock The Abominable Bride was by far the most popular TV title in January, delivering over 2.3 million requests. Other New Year's Day episodes proved particularly popular, with EastEnders and Billionaire Boy both also available on BBC iPlayer from that day.
- BBC iPlayer’s exclusive comedy-drama film The Rack Pack made it into the top 20 most requested titles in January, in its first two weeks of availability. It continues to perform strongly with close to 1 million requests in total, making it the most successful BBC iPlayer Original to date
- Radio comedy I’m Sorry I Haven’t A Clue and The News Quiz were the top performing episodes in BBC iPlayer Radio in January. Poirot, Test Match Cricket and regular series The Archers also did well.
Consistent with previous months:
- The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
- BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Notes to Editors
The BBC iPlayer Performance Pack for January 2016 is available to download here.