McMafia leads charge on record-breaking start to the year for BBC iPlayer
Crime drama McMafia has made digital audiences an offer they couldn’t refuse, as the show leads a record-breaking start to the year for BBC iPlayer.
The first episode of the James Norton-starring drama was streamed 3.4 million times, and three other episodes of the series that aired later in the month also feature in the top ten most-popular BBC iPlayer programmes in January.
The first month of the New Year was also the best month on record for BBC iPlayer, building on a strong December to reach a record-high 328 million requests across the month, a 10% increase on the same month last year. There was a record average of 10.6m daily requests for TV content in January, and requests from TV devices reached a record-high proportion of 54%.
Audiences clearly enjoy a bit of crime drama to kick their year off, as in addition to McMafia’s stellar performance other very popular programmes in January include the first episodes of the returning Silent Witness, which saw 2.3 million requests, and of new pre-apocalypse detective drama Hard Sun, which saw 2.2 million.
Hard Sun was made available to watch on BBC iPlayer as a boxset after the first episode aired, and the first three episodes of the series all made the top 20 most-popular episodes of the month.
January’s most popular shows on BBC iPlayer are noted above.
Dan McGolpin, controller of programming and daytime for the BBC, says: "2018 has got off to a flying start, thanks in no small part to a range of gripping BBC dramas. McMafia, Hard Sun and Silent Witness dominate our most popular programmes on iPlayer for January, as does the always strong-performing EastEnders. It was also impressive to see the wildlife series Big Cats make this month’s top 5 performing series with an average of over 1 million requests per episode. It’s been a great start to the year, and we’re aiming to build on that success in the coming months."
March 13, 2018 8:26am ET by BBC One