The 15-part series, presented by Lucy Alexander (pictured), will air on BBC One later this month. Each episode will see three entrepreneurs come together to discover what a cast of returning customers think of their products. The products include a GPS cat-tracking device, a scented candle that melts into massage oil, and a range of healthy baking mixes for pancakes and pizza dough.

The customers comprise of famous YouTubers, alongside unknown groups of family and friends from across the country. They’ll test the entrepreneurs' products and unleash their honest thoughts, via video blogs, on everything from the design to the practical use and the selling price. The customers will unbox and deliver their honest, funny and sometimes brutal assessments before scoring each product. And because the customer is always right, they will pick the winner. The entrepreneurs will watch their videos with Lucy Alexander, who will crown the winner.

There are 15 sets of customers, including popular lifestyle vlogger Chanel Ambrose and her partner Amby; Welsh fashion student Cerys and her grandparents Melody and Tony, and former lawyer David, who runs a fashion blog for men over 40.

The Customer Is Always Right is produced by Firecracker Scotland. The Executive Producer is Elspeth O’Hare. The BBC Commissioning Editor is Muslim Alim.