Occupation: Owner, Bridal Boutique

Lives: West Yorkshire

Shannon is hoping to be the first business partner to bring Lord Sugar into the lucrative bridal industry.

What is your USP?
My USP is the fact that I’ve got a million-pound business, that might hopefully be a multi-million-pound business in the coming months!

What is your biggest weakness?
My biggest weakness is probably the fact that I want everything now, so I really struggle to prioritise. When I come up with an idea, I want to just do it there and then and take everybody along with me on the ride. It can cause a bit of stress because I just want it today, I need to learn to be a bit more of a planner.

Why do you deserve Lord Sugar’s investment?
I feel that I deserve Lord Sugar’s investment because my business is all based in the UK. There are not many other businesses that design, and manufacture wedding dresses made solely in the UK, which is exactly what my business plan is. I think it’s a really good opportunity for him; he’s never been in the bridal business before.