Occupation: Owner, Online Sweet Business

Lives: Merseyside

Former flight attendant Victoria started her online sweet business during lockdown, which has since become a social media success.

What is your USP?
As a former flight attendant and now a business owner, my customer service skills are unrivalled. I know what consumers want. I’ve travelled all over the world and I’m not afraid to take on a challenge.

What is your biggest weakness?
I’m direct and outspoken, but this is because I’m passionate and know what works.

Why do you deserve Lord Sugar’s investment?
I deserve Lord Sugar’s investment as I’m adaptable and have a keen business acumen. During the pandemic I had to change my career suddenly, I identified a gap in the market where there are no pick and mix sweets presented aesthetically. My business took off quickly and with Lord Sugar’s investment I know it could fly.