BBC Breakfast has best year ever on BBC iPlayer

BBC Breakfast, the UK’s most watched Breakfast show on all platforms, has had a record-breaking year on BBC iPlayer in 2020

"From investigating the crisis in care homes to the roll out of the Coronavirus vaccine, along with heart-warming stories like Captain Tom’s fundraising efforts and celebrating lockdown heroes, BBC Breakfast continues to be there for viewers in times of need" — Richard Frediani

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Following an extraordinary year that saw a constantly changing news agenda, figures from the BBC reveal that the morning show has experienced a huge boost in iPlayer numbers with viewers requesting to stream the show live almost 80m times in 2020, up 56% on 2019.

On TV the show remains by far the most watched breakfast programme in the UK with more than 10m regularly tuning in each week. On BBC One, the highest reach of the year was 7.3m, with an average daily reach of 5.7m, almost double the viewers of our nearest rival. The show also saw audience share increase to 42%.

2020 was a busy year for BBC Breakfast with the appointment of new Business Presenter Nina Warhurst, a series of exclusive interviews with Marcus Rashford in his quest to end food poverty, following the emotional journey of Rob Burrow as he fundraised for Motor Neurone’s Disease, covering every step of Captain Tom’s fundraising efforts for NHS Charities and keeping the nation up to date as the Covid 19 pandemic developed.

Richard Frediani, Editor, BBC Breakfast, says: “It’s encouraging to see that millions have turned to BBC Breakfast to stay informed and entertained in what has been a difficult time for many. From investigating the crisis in care homes to the roll out of the Coronavirus vaccine, along with heart-warming stories like Captain Tom’s fundraising efforts and celebrating lockdown heroes, BBC Breakfast continues to be there for viewers in times of need.”

Source BBC iPlayer

January 29, 2021 3:00am ET by BBC iPlayer  

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