BBC Scotland confirms second series of hit reality show The Agency: Unfiltered
The first series offered a behind-the-scenes look at the lives of some of Scotland's most popular social media stars, and showcased the hard work and creativity that goes into building a successful influencer brand
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BBC Scotland has greenlit a second series of The Agency: Unfiltered, the hit reality show that offers an unvarnished look at the world of social media influencers. The new series, produced by IWC (a Banijay UK company), will once again follow Uddingston-based Aquarius Creative, Scotland's largest influencer agency and its founders, Kirsten and Amy.
The first series of The Agency: Unfiltered was a smash hit with audiences, particularly younger audiences, drawing in over 425k streams on BBC iPlayer and generated a buzz on social media. The show offered a behind-the-scenes look at the lives of some of Scotland's most popular social media stars, and showcased the hard work and creativity that goes into building a successful influencer brand.
"We're thrilled to be bringing The Agency: Unfiltered back for a second series," says Steve Allen, commissioning executive for BBC Scotland. "The first series was a huge success, and we're excited to see what Kirsten, Amy, and their team have in store for us this time around. This show offers a unique and fascinating look into world of social media and influencer culture and we’re delighted it proved such a hit with audiences”
The Agency: Unfiltered has established itself as a must-watch show for anyone interested in the world of social media and influencer marketing.
With its mix of glamour, drama and real-life insights, the new series promises to be even more exciting than the first. Executive Producer Laura Capaldi and IWC Creative Director Mark Downie hope to create a second series that dives even deeper into the influencer world.
“We’re so excited to get started on a new series of The Agency Unfiltered. In the last year, the business that Amy and Kirsten have built has grown enormously, but so have Amy and Kirsten's personal challenges and this series will show them both in a new light. We will also be introducing viewers to some new influencers, as well as delving into the personal and professional struggles that the familiar faces are currently going through”.
Kirsten and Amy, the founders of Aquarius Creative, are equally excited about the new series. "We're so excited to have the opportunity to share our story with viewers once again, showing them the unfiltered reality of our world" they say. "We're passionate about what we do and it’s been humbling to see the audience response to the first series. We can’t wait to get going on series 2.”
Source BBC iPlayer
May 12, 2023 4:00am ET by BBC iPlayer