LUCIAN GRAINGE'S 2016 ARTIST SHOWCASE

Presented by American Airlines and Citi  SOCIAL MEDIA:   @UMG   #MusicIsUniversal

Singers The Weeknd (L) and Demi Lovato attends Lucian Grainge's 2016 Artist Showcase Presented by American Airlines and Citi at The Theatre at Ace Hotel Downtown LA on February 14, 2016 in Los Angeles, California. (Photo by Lester Cohen/Getty Images)

Singer Demi Lovato attends Lucian Grainge's 2016 Artist Showcase Presented by American Airlines and Citi at The Theatre at Ace Hotel Downtown LA on February 14, 2016 in Los Angeles, California. (Photo by Lester Cohen/Getty Images)

Halsey at Universal Music Group: Lucian Grainge's 2016 Artist's Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for Citi/AP Images)

Chris Stapleton at Universal Music Group: Lucian Grainge's 2016 Artist's Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for Citi/AP Images)

Tori Kelly at Universal Music Group: Lucian Grainge's 2016 Artist's Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for Citi/AP Images)

Sam Hunt and Lucian Grainge CBE, Chairman & Chief Executive Officer of Universal Music Group, seen at Universal Music Group: Lucian Grainge's 2016 Artist Showcase Presented by American Airlines and Citi at The Theatre at Ace Hotel on Sunday, Feb. 14, 2016, in Los Angeles, CA. (Photo by Eric Charbonneau/Invision for UMG/AP Images)

roye Sivan and Lucian Grainge CBE, Chairman & Chief Executive Officer of Universal Music Group, seen at Universal Music Group: Lucian Grainge's 2016 Artist Showcase Presented by American Airlines and Citi at The Theatre at Ace Hotel on Sunday, Feb. 14, 2016, in Los Angeles, CA. (Photo by Eric Charbonneau/Invision for UMG/AP Images)

DNCE's Jack Lawless, Cole Whittle, JinJoo Lee and Joe Jonas seen at Universal Music Group: Lucian Grainge's 2016 Artist Showcase Presented by American Airlines and Citi at The Theatre at Ace Hotel on Sunday, Feb. 14, 2016, in Los Angeles, CA. (Photo by Eric Charbonneau/Invision for UMG/AP Images)

A general view of atmosphere at Universal Music Group: Lucian Grainge's 2016 Artist's Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for Citi/AP Images)

A general view of atmosphere at Universal Music Group: Lucian Grainge's 2016 Artist's Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for Citi/AP Images)

Jennifer Breithaupt, Managing Director of Media, Advertising & Global Entertainment, Citi, and Ralph Andretta, Head of North America Branded Cards, Citi, at Universal Music Group: Lucian Grainge's 2016 Artist's Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for UMG/AP Images)

WHO:

As Grammy weekend's most intimate and exclusive event, Lucian Grainge's 2016 Artist Showcase gave industry insiders highly coveted, front-row seats to performances by music's most buzzed about and emerging talent. Universal Music Group's 2016 Artist Showcase was presented by American Airlines and Citi. American Airlines asked artists to show support for their Miles for Kids in Need program by signing an American Airlines guitar. For every signature, 10,000 miles were donated. Miles were doubled for artists who played the guitar and tripled for artists who tweeted a photo with the guitar. Miles for Kids in Need supports various organizations, including St. Jude, Make a Wish and the Jimmy Fund. Citi is a long-time supporter of Musicians On Call, an organization that delivers the healing power of music from live and recorded music to patients in healthcare facilities. In support of the organization, a large screen print by Korean artist Yoon Hyup was signed by all artists attending the Showcase and donated to Musicians on Call to auction off.

WHAT:

Showcase performances included: 2016 UMG Grammy Nominees: Sam Hunt, Chris Stapleton and The Weeknd; along with Alessia Cara, Demi Lovato, DNCE (Joe Jonas), Halsey, Jack Garratt, The Strumbellas, Thomas Rhett, and Troye Sivan. 

Guests included: UMG Chairman & CEO Lucian Grainge CBE; Jordan Smith and Tori Kelly. 

WHERE:

The Theater at Ace Hotel, DTLA

WHEN:

Sunday, February 14, 2016

PHOTOS:

AP/Invision: https://web.dfstudio.com/pub/messenger/home.df?key=4ae731f0-d378-11e5-ac31-22000b1b04c4

Getty: http://assignments.gettyimages.com/mm/nicePath/gyipa_public?nav=pr359477001 

ABOUT UNIVERSAL MUSIC GROUP

Universal Music Group is the global music leader, with wholly owned operations in 60 territories.  Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world.  The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings.  UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company. 

Universal Music Group is a fully owned subsidiary of Vivendi. 

ABOUT AMERICAN AIRLINES

American Airlines has been the preferred airline of the entertainment industry at Los Angeles International Airport (LAX) since its first flight at LAX more than 80 years ago. Today, the world's largest airline offers more than 220 daily departures from LAX to 70 destinations around the world, including new flights to Auckland and Sydney. American offers its award-winning First and Business Class service on the Airbus A321T to New York's JFK and more fully lie-flat, direct aisle access seats and Wi-Fi on all of its new 777-300ER and 787 Dreamliner aircraft. American's most elite and First Class customers at LAX can enjoy the private and dedicated VIP Flagship® Check-In, a customized curb-to-curb airport experience with Five-Star Service, as well as its Admirals Club® and Flagship Lounge locations.

ABOUT CITI

Citi offers Citi credit and debit cardmembers access to tickets to thousands of live events annually through Citi Private Pass, the bank's entertainment access program. Last year alone, Citi worked with more than 1,400 artists ranging from preferred tickets and early access to concert tickets, to curated special events and VIP experiences.  In addition, Citi and NBC launched the Citi Concert Series on TODAY to provide year-round opportunities for millions of Citi customers, TODAY viewers and fans to enjoy live performances by their favorite artists.  

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