Citi Brings Fans Up Close And Personal With DNCE In Virtual Reality On The Citi Concert Series

All photos: Kevin Mazur / Getty Images for Citi

Joe Jonas of the band DNCE performs on the Citi Concert Series at Rockefeller Center Plaza on August 26, 2016 in New York City.

JinJoo Lee, Jack Lawless, Joe Jonas and Cole Whittle of the band DNCE perform on the Citi Concert Series at Rockefeller Center Plaza on August 26, 2016 in New York City.

WHO: DNCE

WHAT: A live performance by DNCE on the Citi Concert Series. The first-of-its-kind performance provided an immersive 360˚ VR experience for fans, who were able to watch the band rock out from both Rockefeller Plaza or in their own livings room, via branded Google Cardboard headsets distributed by Citi and TODAY. Fans on the Plaza were also provided with branded Google Cardboard VR headsets, which allowed them access to post-show content in VR at TODAY.com/VRCONCERT. The VR experience is part of a larger effort through the Citi Concert Series on TODAY.com to bring fans access beyond attendance.

WHEN: Friday, August 26th

WHERE: Rockefeller Center in New York City / NBC

WHY: Through the Citi Concert Series on TODAY, Citi is offering new ways for fans and customers to experience live music, as well as custom created-content via digital and social platforms and on-site activations. Citi cardmembers also have opportunities for exclusive access and VIP experiences at Citibank's Rockefeller Plaza branch, adjacent to the TODAY plaza. The Citi Fan Cam pulls live tweets from fans around the world that are projected on a large video wall next to the stage. Fans can view a list of upcoming performances on the Citi Concert Series on TODAY by visiting www.today.com. More information about Citi's entertainment access program can be found on www.citiprivatepass.com.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citi.com |Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi LinkedIn www.linkedin.com/company/citi