Citi and Live Nation present Imagine Dragons at The Belasco in L.A. in virtual reality

Photo Credit: Kevin Winter / Getty Images for Citi

Imagine Dragons Live presented by Citi and Live Nation exclusively for Citi cardmembers and broadcast in VR via NextVR at The Belasco on June 15, 2017 in Los Angeles, California.  

WHO: Multi-platinum, GRAMMY Award-winning rock band Imagine DragonsCitiLive Nation, and NextVR

WHAT:An intimate performance by Imagine Dragons exclusively for Citi cardmembers broadcasted for the first time live in virtual reality via NextVR. 

WHEN: Thursday, June 15th  

WHERE: Belasco Theatre | Los Angeles, CA

WHY: Through cutting-edge technology, fans are transported into an unprecedented concert experience, providing up-close-and-personal access to some of the summer's hottest shows. In addition, fans will have rare access to behind-the-scenes footage, in virtual reality, via the "Backstage with Citi" series. From being a fly on the wall as the artists get amped-up for their performance to walking side by side with them as they take the stage, this will be a thrilling journey that fans couldn't otherwise access. The additional schedule of concerts to broadcast live in NextVR will be:  

  • June 21: Third Eye Blind, Blue Hills Bank Pavilion in Boston, MA
  • June 24: Lady Antebellum, Jiffy Lube Live in Bristow, VA
  • July 2: Prince Royce, Music Park in Dallas, TX 

Additional artists to be announced in the coming weeks. The live NextVR content will be available on a Samsung Gear VR headset or Google Daydream, along with a compatible smartphone, by downloading the NextVR app from the Oculus store for GearVR or the Google Play store for Daydream.  Portions of "Backstage with Citi" will also be made available on demand - in virtual reality and 2D - on Citi channels. Fans can go to and to get the latest information on the concert series schedule.

About NextVR

NextVR is the world's leading virtual reality platform for delivering live sports and music in virtual reality to fans globally. Launched in 2009, the company has multiple patented technologies that deliver an unparalleled virtual reality experience, providing fans extraordinary access and profound immersion. NextVR has world-class partnerships with leaders in sports and entertainment including the NFL, NBA, FOX Sports, Live Nation, and the International Champions Cup. NextVR was founded by industry leaders with decades of experience in 3D stereoscopic imaging, compression technology and VR broadcasting.  For more information, visit

About Citi

Citi [NYSE:C], the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at | Twitter: @Citi | YouTube:| Blog: || LinkedIn: 

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit

June 16, 2017 12:52pm ET by BB Gun Press  

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