Los Angeles (August 2, 2019) - Southern California duo NEFFEX have released their brand new song "It's My Life" today via 12 Tone Music.

Filled with pop melodies, hip hop rhythms and an anthemic guitar-fueled breakdown, the track finds lifelong friends Bryce Savage (vocals) and Cameron Wales (guitar, decks) furthering their genre-defying sound. Mastered by Matthew Gray and self-written, produced and mixed by NEFFEX themselves, "It's My Life" is available now via all digital streaming platforms HERE.

"It's My Life" really sums up everything that NEFFEX is all about," says the duo. "From the title to the lyrics, it's about the freedom to do what you want to do, pursue a dream and enjoy the journey along the way."

About NEFFEX

The NEFFEX story might be the only thing more unique than the Southern California duo's genre-shattering music. In 2017, the pair of lifelong friends-Bryce Savage [vocals] and Cameron Wales [guitar, DJ]-decided to release an original song every Wednesday at 9am for 100 weeks. They were inspired by their love for creating music and admiration for the work produced by artists like Lil Wayne and Russ. Using their own innovative twists and D.I.Y. spirit, they went even further and shared their music, royalty-free, with hundreds of YouTube channels, influencers, and blogs. Their songs exploded in popularity and, by the end of 2018, they had unleashed over 110 originals, plus remixes, that blended the sonic worlds of guitar- driven pop, alternative, electronic and hip-hop. These self-produced, self-mixed/mastered and self-written tracks have amounted to a billion streams to-date and are still growing by 60+ million monthly. NEFFEX is now igniting its next chapter with their new single "It's My Life", the first of several leading into their highly anticipated debut EP and European Tour this fall.