The "BET Awards" 2020 Triumphs With An Extraordinary Celebration of Black Culture
WITH CUTTING-EDGE CREATIVE EXECUTION AND COMPELLING SOCIAL COMMENTARY BY AN ALL-STAR LINE-UP OF TALENT, THE “BET AWARDS” DELIVERS OVER 3.7 MILLION TOTAL VIEWERS TUNED IN ACROSS BET, BET HER AND CBS ON SUNDAY, JUNE 28
THE TELECAST REIGNS AS THE #1 CABLE AWARDS SHOW AMONG P18-49 FOR ITS 6th CONSECUTIVE YEAR (2015-2020)
ON SOCIAL THE #BETAWARDS MORE THAN DOUBLE ITS VIEWS +139%, YEAR-OVER-YEAR
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New York, NY – Black excellence illuminated the airwaves with the premiere of the "BET AWARDS" 2020 on Sunday, June 28.
Proving that our culture is too big to be canceled, BET breaks ground as the first official award show to push forward as the ultimate platform to showcase the best and most beautiful aspects of the Black experience.
Using an array of innovative techniques, including stunning and dynamic artist-generated performances and packages, the "BET AWARDS" allowed the audience to immerse themselves in the important and inspirational messages of Black Lives Matter and the urgent need for racial equality.
The "BET AWARDS" claimed the top spot as the #1 Cable Awards Show among P18-49 for the 2020 broadcast season, for the sixth consecutive calendar year (2015-2020)*. In its 20th year, the awards drew 3.7 MM Total Viewers P2+ (EDAC), as it was simulcast LIVE across ViacomCBS networks including BET, BET Her, and for the first time ever CBS, with 1.6 MM Total Viewers P2+ and a 0.6 National Rating in Adults 18-49 tuning in on BET alone.* On CBS alone the telecast drew 1.9 MM Total Viewers P2+ and a 0.4 National Rating in adults 18-49.*
"For 20 years, the ‘BET Awards’ has stood as the ultimate celebration of Black Culture on television. With all that is happening in 2020, it was crucial now more-than-ever to deliver an unforgettable show filled with powerful artistry, ingenious innovation, and compelling social commentary," said Scott Mills, President of BET. "We are incredibly grateful to the amazing artists, and our extraordinary Executive Producers, Connie Orlando and Jesse Collins, who partnered to create a celebration, unlike any other, that so powerfully reflects the heart, mind, and soul of Black Culture and Black America at this critical moment in history."
The “BET Awards” generated over 31M views across BET Digital on the day of the show, up 2.5x from last year’s celebration. On BET Social, the show generated over 30M views, more than double (+139%) Y-O-Y. The awards generated multiple #1 rankings including:
No.1 most social program of the day on the day of air.
Hosted by actress and comedian Amanda Seales, the "BET AWARDS" aired on Sunday, June 28, and celebrated the very best in entertainment and culture with performances and appearances by some of the biggest names across television, film, and music. Alicia Keys, Anderson .Paak Black Thought, Chloe X Halle, Chuck D, DaBaby, D Smoke, Flavor Flav, Jahi, Jay Rock, Jennifer Hudson, John Legend, Jonathan McReynolds, Kane Brown, Kierra, and Karen Clark Sheard of the iconic Clark Sisters, Megan Thee Stallion, Nas, Questlove, Rapsody, Roddy Ricch, SiR, Summer Walker, Usher, YG, BET Amplified Artists, Masego and Lonr performed at the 20th annual “BET AWARDS.”
Lil Wayne, Wayne Brady delivered emotional tributes to Kobe Bryant and Little Richard respectively. Introduced by former First Lady Michelle Obama, Beyoncé Knowles-Carter accepted the Humanitarian Award for her years of her philanthropic service.
In the final countdown to the “BET Awards,” Terrence J and Erica Ash hosted the first interactive pre-show featuring celebrities, nominees, and special guests who participated in Black Entertainment’s biggest night.
Fans can catch additional airings Wednesday, June 30 at 6 PM ET and Sunday, July 5 at 5 PM ET. Internationally, the show will simulcast on BET Africa at 2 am CAT on June 29th, followed by international broadcasts in the UK on June 29th at 9 pm BST, France on June 30th at 8:45 pm CEST and in South Korea on June 30th at 9 pm KST. BET will honor the ‘Best International Act’, along with the fan-voted category ‘Best New International Act’.
BET.com/betawards is the official site for the “BET Awards” and will have all the latest news and updates about this year's show. Join the conversation on social media by following #BETAwards on all social platforms.
Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will oversee The “BET Awards” 2020 and serve as Executive Producer along with Jesse Collins, CEO of Jesse Collins Entertainment.
*Source: Nielsen Fasties | Live+SD | 6/28/2020 | Historical data based on Nielsen Live+SD; Tentpole rankings based on home network only
**Source: Nielsen Social Content Ratings, linear program-level total interactions, Twitter, YouTube Analytics, Facebook Insights, ListenFirst, Tubular, Trends24, Adobe; 6/28/20 vs 6/23/19.
June 30, 2020 12:05am ET by Pressparty