BET+ LANDS MACRO TELEVISION STUDIOS AND HILLMAN GRAD PRODUCTIONS “BIRTH OF COOL” SERIES
FROM JUEL TAYLOR AND TONY RETTENMAIER
THE TEN-EPISODE ORIGINAL SERIES MARKS BET’S FIRST BET+PRODUCTION PARTNERSHIP WITH MACRO TELEVISIONS STUDIOS AND CONTINUED COLLABORATION WITH POWERHOUSE PRODUCER LENA WAITHE
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BET+, the premiere streaming service for the Black audience, announced the production of the new original series, “BIRTH OF COOL,” in partnership with MACRO Television Studios (RAISING DION, GENTEFIED) and Hillman Grad Productions (QUEEN AND SLIM, THE CHI, TWENTIES). The ten-episode series marks MACRO Television Studios’ first series with BET+ and Lena Waithe’s third original production with the brand. “BIRTH OF COOL” was created by writer-director Juel Taylor (CREED II, THEY CLONED TYRONE) and writer Tony Rettenmaier (THEY CLONED TYRONE). Taylor will also direct the pilot.
The series orbits around Crispus Attucks High, a predominantly black high school in Compton. The half-hour dramedy follows the adventures and misadventures of both students and teachers, on campus and off, as they try to make it through the weird, hilarious, stressful, often sobering, sometimes surreal school year, while (hopefully) growing a bit in the process.
“BET+ continues to be the home for best-in-class creatives to tell their original stories about the Black experience,” said Devin Griffin, Executive Vice President and General Manager, BET+. “We appreciate Lena’s creative vision and continued trust and are thrilled to partner with a skilled group of creators from MACRO Television Studios and Hillman Grad to bring this series to life.”
“We are excited to continue MACRO’s commitment to excellence in content creation and to be partnered with Juel and Tony and help bring their unique vision to the screen,” said Marta Fernandez, President, MACRO Television Studios. “Along with our partners at BET+, Hillman Grad and Endeavor Content, we passionately support their voices and dedication to telling authentically Black stories.”
“Our goal at Hillman Grad is to find the next generation of visionary filmmakers who challenge the ways in which we typically represent characters of color on screen. Juel and Tony are exactly that. We’re so excited to have been on this journey with them and can’t wait to introduce the world to the brilliance, humor, and depth of BIRTH OF COOL,” said Rishi Rajani, President of Film/TV, Hillman Grad.
Fernandez and Mark R. Wright will oversee for MACRO Television Studios. MACRO Television Studios’ partners on the TV series are Endeavor Content (WU-TANG CLAN: OF MICS AND MEN, KILLING EVE) and Hillman Grad Productions (QUEEN AND SLIM, THE CHI, TWENTIES), with Charles D. King, Fernandez, Lena Waithe, Rishi Rajani, Taylor, Rettenmaier, Aaliyah Williams and David Morris serving as Executive Producers.
Taylor and Rettenmaier are repped by WME, The Gotham Group and Redefine Entertainment.
February 23, 2021 8:05am ET by Pressparty