BET Celebrates Juneteenth and the Resilience of the African American Spirit
With a Curated Compilation of Uplifting Long and Short-Form Content Under Its "Content for Change" Initiative
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BET celebrates Juneteenth with a curated programming slate under its "Content For Change" initiative that honors the resilience of the African American spirit and the promise of powerful Black futures. Starting at Noon ET/PT, the network will showcase Black achievement across all platforms and will celebrate the national commemoration of the abolition of slavery in the United States with social justice-themed episodes of series, inspirational films and short-form content. Additionally, BET will launch a special interstitial Manifesto campaign and deliver messages of inspirations featuring top Black talent, thought leaders, and change agents pledging our collective commitment to freedom, liberation, and joy including Principal of Black Future Lab Alicia Garza, Recording Artist Anthony Hamilton, Author and Associate Professor at Rutgers University Brittney Cooper, NASCAR Professional race car driver Bubba Wallace, "Tyler Perry's Assisted Living" star Courtney Nichole, "Tyler Perry's Sistas"star Crystal Renee' Hayslett, NAACP President and CEO Derrick Johnson, "Tyler Perry's Assisted Living" star J. Anthony Brown, BET News correspondent and Journalist Marc Lamont Hill, Actress and Activist MJ Rodriguez, "The Ms. Pat Show" on BET+ star Patricia 'Ms. Pat' Williams, "Tyler Perry's Assisted Living" star Na'im Lynn, "Tyler Perry's Sistas" star Novi Brown, acclaimed Director Reginald Hudlin, award-winning journalist Soledad O'Brien, Recording artist Stokley and Vice President of the United States of America Kamala Harris.
BET's Freedom Day Manifesto
Programming line-up celebrating the holiday includes:
*All Times ET/PT
About The "Queen Collective," P&G's signature multicultural talent development initiative in partnership with Queen Latifah, Flavor Unit Entertainment, and Tribeca Studios, continues to accelerate gender and racial equality behind the camera, by opening doors to the next generation of up-and-coming Black women directors, as it returns to the Tribeca Festival for a third year.
The mentoring and talent development program is designed to give women filmmakers of color a platform to share important stories from their unique perspective with the aim of expanding the creative pipeline for Black female creators. Created by four diverse young female directors including Arielle Knight, Tina Charles, Cai Thomas, Haimy Assefa, and premiering at Tribeca on Thursday June 17th, these unique documentaries shine a light on important issues directly impacting the black community such as health care, bias and discrimination.
Tune into BET and BET Her on Saturday, June 19, 2021 to watch the full Queen Collective program at 9:00 pm ET/PT, with an encore on Sunday, June 20 at 12:00 pm and 1:00 pm ET/PT on BET Her. For more information go to BET.com/queencollectivefilms.
On BET Her:
· 9 AM* - "GIRLFRIENDS" (Family-themed episodes)
· 6 PM*- "Miss Juneteenth"
· 9 PM-11 PM* - "QUEEN COLLECTIVE" (Episodes 201-204 to simulcast with BET Her) #QueenCollective
· 11 PM* - "PASS THE MIC"
*All Times ET/PT
On BET+ :
BET+, the premium streaming service for the Black community is capturing the spirit of the holiday by showcasing Black culture through the stories that celebrate family, love, laughter and Black excellence. Some of the nostalgic, feel-good content now streaming on BET+ include:
· All the Way Black
On BET Digital:
Go to BET.com starting on Friday, June 18 for:
· Op/ED: Juneteenth Is An Opportunity To Remember The Fight Against Voter Suppression.
· Op/ED: Why Juneteenth Is More Than Just A Day Off - Provided in partnership with Color Of Change
· VIDEO: What Is Juneteenth? 5 Fascinating Facts About the Soon To Be Federal Holiday
Go to BET.com Saturday, June 19 (Juneteenth) for:
· Q&A: An interview with Pulitzer Prize winning historian Annette Gordon-Reed on her new book, "On Juneteenth".
· Article: 5 Juneteenth festivals across the country to help you celebrate the day.
· Article: 10 Movies To Watch In Honor Of Juneteenth
About "Content For Change"
Content for Change is a $25 million initiative from BET and ViacomCBS Inc. anchored in the principle that media - storytelling, news, information and commercials - plays a pivotal role in shaping and driving individuals' and communities' values, perceptions and actions. Content for Change seeks to support the elimination of systemic racism and racial inequities in America through the creation, distribution, marketing and promotion of content that is specifically designed to positively impact perception, understanding and engagement. This expansive effort is designed to improve social outcomes for Black Americans, with areas of focus including racial justice, economic empowerment, education, health and civic participation.
For more information visit BET.com and join the conversation using the hashtag #JuneteenthOnBET.
June 18, 2021 6:00pm ET by Pressparty