"BET Awards": Culture's Biggest Night Claims #1 Spot as Best Performing Cable Award Show
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ulture's biggest night, the "BET Awards" 2022, remains the undisputed #1 cable awards show among P 18-49 for the 2022 broadcast season. Celebrating Black excellence, creativity, ingenuity, and innovation, the LIVE award show is now the best performing cable award show with viewership this year* "BET Awards" 2022 premiered Sunday, June 26, and drew 3.2 MM Total Viewers P2+ (EDAC), as it was simulcast LIVE across 10 Paramount Global networks, including BET, BET Her, Comedy Central, Logo, MTV, MTV2, Pop, TV Land, and VH1, up +34% vs last year. 2.1 MM Total Viewers P2+ tuned in on BET alone.* BET now holds the Top 2 Cable award shows of 2022 for Black viewers: "BET Awards" 2022 (#1) and "NAACP Image Awards" (#2).* The special, jammed-packed with must-see moments, secured the #1 Most Social Show on ALL of TV. The "BET Awards" 2022 was the #1 most-watched TV show on social and the best-performing telecast on BET Digital ever across Instagram Reels, YouTube, and Facebook with +103 MM social views.** #BETAwards trended on Twitter in the #1 spot consecutively for five hours worldwide. Fans can catch an encore presentation on Thursday, June 30 at 9 PM ET/PT on BET.
"We couldn't be more thrilled about this year's ratings! Every year, we strive to have the BET Awards celebrate and reflect that which is best and most important to our community and culture in our hope to inspire them to dream big and take action. I salute my colleagues for delivering an event that has so profoundly resonated," said Scott Mills, CEO of BET.
"We always knew we had a very special show, but now the ratings confirmed we are truly culture's biggest night! We are grateful to our audience for tuning in live and on social media, all who stepped on stage, from the artists who delivered show-stopping performances and their teams, to our nominees and presenters. We could not be more proud," said Connie Orlando BET EVP, Specials, Music Programming & Music Strategy.
Hosted by Academy Award(R)-nominated and Golden Globe(R)-winning actor, writer, director, producer, and philanthropist Taraji P. Henson, "BET Awards" 2022 honored Black excellence in music, television, film, and sports across more than 20 categories. The iconic show aired live Sunday, June 26 at 8 PM ET/ PT on BET from the Microsoft Theater in Los Angeles. Silk Sonic (Bruno Mars, Anderson .Paak), Jazmine Sullivan, Kirk Franklin, and Tems took top honors. An array of artists delivered unforgettable and sensational surprise performances, including Lizzo who opened the show with a stunning high-energy performance of "About Damn Time" from her forthcoming album Special. Many artists also spoke out about the repeal of Roe v Wade and Gun Control. The night also included a star-studded tribute to Sean "Diddy" Combs, who was honored with the BET Lifetime Achievement Award. The celeb-filled show featured performances, appearances by Babyface, Big Freedia, Billy Porter, Bleu, Brandy, Bryson Tiller, Busta Rhymes, Carl Anthony Payne II, Chance The Rapper, Chlöe, Crystal Hayslett, Daniel Kaluuya, Dashaun Wesley, Debbie Allen, Doechii, Dominique Jackson, Ebony Obsidian, Ella Mai, Eva Marcille, Faith Evans, Fireboy DML, GIVĒON, GoGo Morrow Idris Elba, Jack Harlow, Joey Bada$$, Irv Gotti, Janelle Monáe, Jodeci, Kandi Burruss, Keke Palmer, Kanye West, Kevin Prodigy, Franklin, KJ Smith, Latto, Lil' Kim, Lil Wayne, Lizzo, Luke James, LUKE LAWAL JR, MC Lyte, Mariah Carey, Marsai Martin, Mary J. Blige, Maverick City Music, MC Lyte, Mignon, Muni Long, Nene Leakes, Ne-Yo, Novi Brown, OGI, Paula Patton, Ray J, Roddy Ricch, Sanaa Lathan, Serayah, Shannon Balenciaga, Shaun Ross, Shyne, Tamar Braxton, Terrence J, The Lox, Tisha Campbell, Will Packer, Young Dirty Bastard, and many more!
The "BET Awards" 2022 celebrated the very best in entertainment and culture with performances and appearances by an inspiring lineup of artists, entertainers, and cultural icons. The "BET Awards," which has become synonymous with powerful Black artistry and social commentary, continued to spotlight and celebrate the artists and creators of tomorrow, making the ceremony one of the most news-provoking and talked-about broadcasts year after year.
Connie Orlando, BET's Executive Vice President, Specials, Music Programming, Music Strategy, and News oversaw the annual show as an Executive Producer, along with Jamal Noisette, VP, Specials, Music Programming & Music Strategy, who will serve as Co-Executive Producer for BET. Jesse Collins Entertainment is the production company for the show with Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay serving as Executive Producers.
Relive the "BET AWARDS" 2022 digital red carpet via the live stream powered by Bulldog DM, available on BET's official YouTube page.
For more information on the "BET Awards" 2022, please visit BET.com/bet-awards.
*Source: Nielsen (Live+SD) | Viewership % increases based on EDAC Coverage Rating (cumulative sum of avg imps of simulcast nets over BET coverage universe | Tentpole ranker based on Imps ranking on home network only (cable only)
**Social Source: YouTube Analytics, Instagram, Conviva, ListenFirst, Tubular, Adobe Analytics; 5/1/22 - 6/26/22, as of 9am; Talkwalker Social Content Ratings, GetDayTrends; 6/26/22
July 1, 2022 8:00am ET by Pressparty