Heat Magazine launches first ever beauty box with Glossybox
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
To celebrate the UK seeing its first glimpses of sunshine, heat has joined forces with monthly beauty box subscription brand GLOSSYBOX for the very first time to launch the heat Summer Box.
Launching on 23rd June, the limited-edition box will include 11 amazing beauty buys from brands such as Lee Stafford, Illamasqua and Lancaster, selected by heat Style Editor Laura Puddy. Containing a combination of deluxe mini and full-size products worth over £100, the box will retail at £35.
Laura Puddy, heat Style Editor, said: “With retail outlets only just re-opening and many of us still unable to go shopping, it’s hard to browse and discover new beauty products. By partnering with GLOSSYBOX we’ve been able to produce the perfect box for Summer and ensure they’ll be delivered to our readers’ doors safely. Whether they’re staying in or going out as lock down begins to ease off, all these products will ensure they feel super fly and summer ready!”
The launch of the heat Summer Box comes just a few months after fellow Bauer Media magazine Grazia launched the Smart Skincare Beauty Box. Promoted via the magazine, email campaigns, social media and through a set of influencers, the box completely sold out in five days. Following its success, Grazia will be revealing two more boxes later this year and will launch a special advent calendar this December.
The full list of products included in the heat Summer Box are:
LEE STAFFORD Poker Straight Shine Serum
Source Bauer Media
June 22, 2020 3:45am ET by Bauer Media