Ben Cooper is joining Bauer Radio UK in a newly created role of Group Director, Content and Music, Bauer Radio UK.

This role will add further energy to Bauer’s strategy and ambition to develop differentiated creative audio products, grow audiences and offer access to valuable audiences for advertisers.

Ben brings a wealth of experience to the role having worked for over 20 years within the radio, music and live music industry having previously worked at both the BBC and within commercial radio. He has a strong track record of leading and developing successful teams to deliver creative content alongside strategic, bold decision-making driving digital innovation and change in order to meet the new ways audiences consume and interact. He was most recently Controller, BBC Radio 1, Radio 1Xtra & Asian Network.

Ben will sit on the Radio Exec UK and will work with the Managing Directors and Content Directors to recruit, educate, support and celebrate talent and people initiatives which underpin Bauer’s commitment to being a more diverse and inclusive place to work.

Ben Cooper comments, “I’m excited, I love radio, I love the Bauer brands and will enjoy strengthening my relationships with the music industry in new creative ways.”

Dee Ford, CBE Group Managing Director, Bauer Radio UK comments, “The opportunity to extend our audio reach has never been greater – digital distribution in all its forms has enabled our portfolio to continue to grow. Developing new audio services and experiences and working closely with music partners will further accelerate that growth. Ben brings to Bauer a wealth of music industry and audience knowledge and key external relationships.”

Ben will join Bauer Radio UK with immediate effect.