BAUER MEDIA LAUNCHES #RADIORAVE ON TOUR
FOUR WEEKENDS OF SHOWS PLAYED SIMULTANEOUSLY ACROSS 7 EUROPEAN COUNTRIES
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Following the success of #RadioRave earlier this year, Bauer Media has announced the launch of #RadioRave On Tour – four weekends of shows that audiences will be able to listen to together simultaneously across all seven countries that Bauer Media Audio operates in; the UK (KISS), Poland (RMF Maxxx), Denmark (The Voice), Sweden (NRJ), Norway (Kiss), Finland (Kiss) and Slovakia (Radio Expres).
The virtual ‘tour’ marks the next step for Bauer Media Group in its digital audio and event programming innovation strategy, cementing its position as Europe’s leading commercial radio broadcaster. Each show will be two hours long, inviting listeners in all seven countries on a beats-filled trip featuring some of Europe’s best-loved DJs and local heroes from the host city countries, including Majestic, Charlie Tee, Joel Corry and David Guetta. Starting in London on the 11th September, the tour ‘travels’ to Copenhagen on the 18th, Oslo on the 25th and ends in Krakow on 2nd October, bringing listeners a virtual dance party every Friday for a month.
Richard Dawkins, Chief Operating Officer, Bauer Media Audio, said: “Our first ever European on-air event broadcast across our 7 radio countries, #RadioRave, was a massive success. We had fantastic listener feedback, saw huge engagement on social media and an uplift in listening across all countries, so knew we had to do it again. Whilst many listeners across Europe are still worried about international travel, we wanted to introduce a ‘tour’ and host from four of our countries, using the power of radio to unite, connect and ‘travel’ with them virtually.”
Audiences can get involved by listening to #RadioRave On Tour on KISS (UK), RMF Maxxx (Poland), The Voice (Denmark), NRJ (Sweden), Kiss (Norway), Kiss (Finland) and Radio Expres (Slovakia) on broadcast radio, online, on listen apps and smart speakers, and join in with the conversation on social media using the hashtag #RadioRave.
.#RadioRave On Tour full line up:
Friday 11th September – hosted from the UK
Friday 18th September – hosted from Copenhagen
Friday 25th September – hosted from Oslo
7pm: Simon Field
Friday 2nd October – hosted from Krakow
For Further Press Information please contact:
Cat Martin – Communications Director, Bauer Media
Odelia Yu, Senior Commercial Communications Executive, Bauer Media
About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-six million listeners daily through its market-leading broadcast radio, online services, and podcasts. Spanning 7 countries - the UK, Sweden, Norway, Denmark, Finland, Poland and Slovakia, Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.
Source Bauer Media
September 11, 2020 10:20am ET by Pressparty