FEBRUARY 1ST, 2021
One of the UK’s most treasured and popular broadcasters, Simon Mayo is making a welcome return to national drivetime, creating an exciting new sponsorship opportunity for brands and advertisers. Launching a new show on Greatest Hits Radio – part of Bauer’s biggest network and the largest commercial radio network by listening, the Hits Radio Brand Network – Simon will be back playing the music that defined his career from 15th March.

With an established community of listeners that have followed him across the years from the BBC to commercial radio, Simon’s deep-rooted connection with his audience is unparalleled.

The Hits Radio Brand Network was created to deliver the optimum mix of local content that listeners highly value, alongside content from nationally known presenters including Mark Goodier, Pat Sharp, Paul Gambaccini, Janice Long and Jenny Powell.

Home to sister stations Hits Radio and Country Hits Radio, the network offers significant scale delivered in an attractive advertising environment, accessed via both national and local. The Hits Radio Brand Network offers advertisers increased audiences in a more efficient way.

Simon Mayo said “Returning to Drivetime is so very exciting for me. It’s a show I loved so much and now on Greatest Hits Radio we intend to make it even better. And with Matt Williams back on sport, we can’t wait to get started. The message of the show is the same-enjoy yourself, it’s later than you think!”

Simon Kilby, Managing Director Bauer Media Advertising, said, “We’re so excited to have Simon hosting an all new Drivetime Show on Greatest Hits Radio, providing advertisers the opportunity to partner with one of the most loved radio presenters and leverage his close and trusting relationship with valued audiences. A part of Hits Radio Brand Network, the largest commercial network in the UK by listening, brands also benefit from exceptional scale and flexibility.”

Simon’s daytime show series on Scala Radio will come to an end after a successful two years, as he moves to a new weekend show, to be announced in due course. Presenter Mark Forrest will take on the 10am-1pm show, with a full new Spring schedule for ‘21/’22 to be announced later this month.