KISS has today announced that Dating Dilemmas with Amelia Dimoldenberg is expanding this February with Nando’s. The segment will celebrate the month of love by not only spicing up audience’s mornings every Thursday on KISS Breakfast with Jordan and Perri but also on social media through a new weekly video series, promoting Nando’s new hottest spice ever. Their fiercest, fieriest spice yet, taking the top spot on the PERi-ometer!

Jordan’s, Perri’s, Amelia’s and the KISS brand’s close relationships with youth audiences means they’re constantly creating content that resonates with their lives. According to recent Bauer Media research, 38% of listeners say they have a closer relationship to their favourite radio station now compared to pre-lockdown. They agree that presenters have understood the importance of connecting with a new honesty, humanity and authenticity, leading to over 40% of listeners stating that radio provides them with company, up 6% since April 2020.

To boost the love this Valentine’s Day, Dating Dilemmas will expand into a weekly video series. Zoom-style video versions of the fan-favourite radio segment will sit on KISS social channels every Thursday, allowing Amelia to serve up even more rounds of wisdom.

Amelia is best known for her popular YouTube series Chicken Shop Date, in which she interviews some of the biggest names in the industry in fried chicken restaurants. With over 40 dates garnering more than 80 million views, including KISS favourites Aitch, Headie One, Jade Thirwall and KSI, Amelia was crowned the KISS Dating Expert and naturally delivers her best – and somewhat unique – dating advice to the different romantic dilemmas sent in by listeners.

Amelia said: “We all need a little help with love sometimes, and with most of us spending Valentine’s Day in lockdown this year, I’m sure we have more dating dilemmas than ever before. I’m so excited to extend the segment further with Nando’s to help even more listeners, share the love and spice up their Thursdays!”

KISS Content Director, Rebecca Frank added “From partnering with Nando’s to launch KISS’ Haunted House Party virtually for the first time last Halloween to elevating our much-loved Dating Dilemmas in time for V-Day, at KISS we are constantly developing and introducing fresh editorial and commercial content that reflects our audience’s everyday lives, wants, and needs.”

The partnership was brokered by Essence Global.