BAUER MEDIA AUDIO STRENGTHENS POSITION IN FINLAND BY AGREEING TO ACQUIRE MEDIATAKOJAT OY
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London/Helisinki, March 8, 2021 – Bauer Media Audio has agreed to acquire Mediatakojat OY. With the acquisition, Mediatakojat's radio licenses will be transferred to Bauer Media, and the acquisition will strengthen Bauer Media's position as Finland’s market-leader, and the home of a diverse range of radio stations.
Bauer Media Audio and Mediatakojat have been cooperating regionally and in sales for some time. Mediatakojat started as a local radio company in Pori, and has grown in recent years, expanding its operations to a total of eight cities.
At the beginning of 2020, Mediatakojat launched two new radio stations, Kasari and Ysäri in collaboration with Bauer Media Audio. In its first year of operation, the stations have performed well and fit in perfectly with Bauer Media Audio's portfolio in terms of both content and listener profile, strengthening the position of the market leader in commercial radio operations, especially among listeners aged 25-54.
Paul Keenan, President, Bauer Media Audio comments, “This acquisition will build on the innovation we have driven in digital audio. This includes the launch of two new radio stations, Kasari and Ysäri in cooperation with Mediatakojat, both of which strengthens our position as a pioneer in the Finnish audio business.”
Source Bauer Media
March 8, 2021 8:00am ET by Pressparty