KISS BRINGS BACK KISSTORY FESTIVAL WITH KFC

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
Bauer Media

To celebrate Summer, KISS have announced the return of the KISSTORY Festival for 2021 with the help of their official wingman, KFC.

Recent research from Bauer Insider found that 50% of you can’t wait to go back to music events. So, after a year of living-room parties and back-garden jollies, KISS and KFC UK & Ireland are giving festival-goers the real life experience we’ve all been have been craving with two days of the very best Old Skool and Anthems, on Saturday 25th and Sunday 26th September at Streatham Common.

KFC’s latest ad campaign celebrates the Colonel’s legions of hard-core fans across the country. This new KISSTORY x KFC partnership brings this to life by offering fried chicken fans exclusive pre-festival giveaways, at-event upgrades and exclusive VIP access.

The festival will see artists such as DJ Luck & MC Neat, Oxide & Neutrino and Judge Jules plus live performances from KISSTORY legends Lisa Maffia, Kele Le Roc, Fatman Scoop, Another Level, Artful Dodger and Damage. It will also feature very special old skool sets from KISS DJs Majestic, DJ Q, Tinea Taylor, Scott Garcia, Wideboys, Anton Powers and more.

KFC is sponsoring this year’s KISSTORY Festival following a 1 year partnership with Bauer Media, so they definitely know their Anthems from their Old Skool hits. In 2020, the brand became the headline sponsor for Tyler’s 4-7 pm show, and when the UK went into lockdown the pair buddied up to give away favourites from the menu to listeners across the country. The Colonel would be proud.

Simon Kilby, Managing Director, Bauer Media Advertising, said: “KISSTORY Festival has always been one of our favourite times of the year, and it’s even more special this year since we’ve all been missing live events recently. We can’t wait to be back and host with KFC, who we’ve been working with so collaboratively and brilliantly over the past few months. This new campaign will ensure KFC and KISS will continue to give everything our audiences want – fun, food and fresh music.”

Jack Hinchliffe, Marketing Director, KFC UK & Ireland, added: “Partnering up with KISS for the KISSTORY Festival this summer was an absolute no brainer. We’re excited to finally be bringing people together again – and what better way to celebrate Summer than over buckets and beats?”

The partnership was developed and led by the content and partnerships team at Mindshare.

KISSTORY Festival will be held on Saturday 25th and Sunday 26th September at Streatham Common. Tickets are on sale now at kissfmuk.com.

  • ENDS –
Source Bauer Media

July 8, 2021 5:00am ET by Bauer Media  

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