BAUER MEDIA AUDIO BRINGS THE BRITS TO EUROPE
AS IT ANNOUNCES PLANS TO BRING EXTENDED COVERAGE OF THE EVENT TO FANS IN SIX DIFFERENT COUNTRIES
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Bauer Media Audio, Europe’s leading commercial radio broadcaster has announced it will extend coverage of The BRIT Awards 2022 with Mastercard to millions of people across the continent, with 13 stations across the UK, Sweden, Ireland, Denmark, Poland, Norway and Slovakia set to cover the ceremony.
Stations in the UK have already been gearing up to the event, with KISS, Hits Radio and Absolute Radio capturing exclusive interview content with BRIT nominated artists, as well as giving fans a chance to experience the excitement first-hand and win tickets to the event. The stations, along with KISS Fresh, have also partnered with TikTok to support the new genre awards for 2022, driving consumers to cast their vote on the app, in a digital first for the BRITs.
Hits Radio will broadcast a full BRITs takeover on the day of the event, with its Breakfast show and networked Drivetime show both coming live from The O2 arena in London, followed by a companion evening show hosted by Jordan Lee and Maxine Knight in the evening. KISS’ Harriet Rose will be interviewing the star-studded attendees on the red carpet, with more BRITs content to follow on the KISS Hype Chart that evening, and Absolute Radio will also be celebrating winners on the night with live reads on-air and social content.
Leveraging its unmatched scale and international reach across Europe, Bauer Media Audio will also be broadcasting extended coverage in six of its other markets across the continent. Listeners will be given access to artists profiles, backstage interviews, and other exclusive content, brought to them by brands such as Today FM, 98FM and the Spin Network (Ireland), Europa 2 (Slovakia), The Voice (Denmark), RMF FM & RMF MAXXX (Poland), Radio Topp40 (Norway) and NRJ (Sweden). This will let fans across Europe get even closer to the music and the artists that they love.
Ben Cooper, Chief Content and Music Officer said “I love The BRIT Awards - amazing production, high-energy performances, and crucially celebrating the very best of UK homegrown talent. Bauer is proud to partner with the awards and broadcast the drama, stories and fun to millions of our listeners across Europe, ensuring that the influence of British talent is recognised on an even wider European scale.”
The BRIT Awards 2022 with Mastercard, hosted by Mo Gilligan, will take place on 8th February at The O2 arena in London. Performers are: Adele, Anne-Marie/KSI/Digital Farm Animals Dave, Ed Sheeran, Holly Humberstone, Liam Gallagher, Little Simz and Sam Fender.
Source Bauer Media
February 4, 2022 4:00am ET by Pressparty