BAUER MEDIA AUDIO UK SECURES RECORD 21M REACH AND ANOTHER MARKET-LEADING DIGITAL PERFORMANCE
OFFICIAL PRESS RELEASE
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Bauer Media Audio UK is today celebrating its best ever reach, securing an impressive audience of 21M across its stations. The results of today’s Q1 2022 RAJAR release demonstrate the ongoing strength of radio, with more people than ever choosing it for its winning formula of music, entertainment, information and companionship (up to over 49.7M listeners this quarter).
The results also display another market-leading digital performance for Bauer this quarter, with the highest-ever digital listening profile of 76%, ahead of an industry average of 68%. As home to 3 of the top 5 commercial digital only stations (No.1 KISSTORY, No.3 Absolute 80s, No.5 Planet Rock), Bauer continues to excel through innovation.
Standout performances this quarter, include:
The Hits Radio Brand sees continued growth, with reach up to 9.2M (+9.7% QoQ). When partner stations are included, it is the UK’s biggest commercial network, with reach of 11M (+10.8% QoQ)*
Ben Cooper, Chief Content and Music Officer, Bauer Media Audio UK said, “What an amazingly successful time for the Hits Radio Network, growing its weekly audience to nearly 6million listeners just after Hits Radio won the ARIAS UK Station of the Year. And the good times really do sound like this for Greatest Hits Radio, as Simon Mayo and the team set another new record high, with a reach of 4.2million, up a huge 26%.”
Source Bauer Media
May 23, 2022 5:00am ET by Bauer Media