RADIO BORDERS TO REBRAND AS GREATEST HITS RADIO, AS FULL WEEKDAY SCHEDULE IN SCOTLAND IS UNVEILED
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Radio Borders is to become the latest member of the Greatest Hits Radio family, as it is announced today that the station will rebrand in April this year, becoming the eighth station in the country to unite under the name.
The station currently forms part of the Hits Radio Network and the change will mean that it will transform to align with the Greatest Hits Radio Network in Scotland, playing the biggest songs of the 70s, 80 and 90s including Blondie, Queen, George Michael, Madonna, Fleetwood Mac, David Bowie, Elton John and Whitney Houston.
It shall also join Clyde 2, Forth 2, MFR 2, Northsound 2, Tay 2, West Sound in Ayrshire and West Sound in Dumfries & Galloway in welcoming a new schedule of programming from April 3rd, including a weekday line-up of Ewen & Cat at Breakfast, Ken Bruce on mid-mornings and Simon Mayo on Drivetime. See below for the full weekday schedule.
Upon rebrand, current Radio Borders Breakfast hosts Gregor & Lynsey will take over Tay FM Breakfast. Both presenters are familiar faces at the station already hosting a weekend show. They take over from Hollie Brown & Gregor Davidson, who are departing to explore new opportunities.
Gary Stein, Group Programme Director for the Hits Radio Brand Network said “We’ve received an absolutely incredible response to the news that Ken Bruce will be joining the Greatest Hits Radio family from April this year and have identified an opportunity to bring this new show and the rest of our exciting new schedule to the Radio Borders audience. With a new name and new playlist, we are sure listeners will enjoy having access to Scotland’s first national commercial station with all the local news, and information and local advertising opportunities that they already appreciate.”
Victoria Easton-Riley, Content Director for the Hits Radio Network across Scotland added, “Now we have announced the weekday presenter line-up we are edging closer to launch day on 3rd April. To have legendary broadcasters such as Ken Bruce and Simon Mayo alongside other household weekday favourites already familiar to Scottish listeners such as Ewen and Cat and Stuart Webster mean that the station will truly kick-off with a bang later this year.
“A special thanks to all the presenters across our stations who have helped us get to this point as we enter this very exciting next phase of commercial radio in Scotland, and that includes Hollie and Gregor who have done a tremendous job hosting Tay FM Breakfast since October 2021 and we wish them well.”
The full weekday schedule across Greatest Hits Radio stations in Scotland will be as follows from April 3rd, 2023:
Source Bauer Media
February 2, 2023 4:00am ET by Bauer Media