Bauer Media’s consumer magazine brands have delivered category-beating ABC performances within its core markets. The company continues to focus on its multi-platform strategy to engage with valuable audiences for commercial partners.

Bauer Media developments from January – June 2013 included the extension of Empire’s digital edition onto the Google Play platform furthering its reach and the launch of heat’s inaugural Twitter Awards which showcased unique content across all of heat’s channels. Bauer has also continued to build on  long-term commercial partnerships including Jamesons and Empire for the Jamesons Empire Awards 2013 and Unilever’s VO5 Extreme Style and FHM for the ‘100 Sexiest Women In The World’. 

Bauer Media continues to be differentiated through its scale, its multiple channel strategy and its influence with valuable audiences.  This offers a premium environment for advertisers to engage consumers, as seen by the innovative commercial campaigns between Closer and Matalan, heat and Warner Brothers, and Grazia and Matches Fashion amongst others.

Paul Keenan, Chief Executive, Bauer Media, commented:

“ABC figures are one important part of a wider picture that makes up a brand’s reach and influence. Our focus is all about building valuable audience reach through delivering content wherever, whenever and however consumers want it. heat, Grazia and Empire have all grown reach in this period through innovation by developing relevant and compelling content across all platforms” 

CELEBRITY WEEKLIES

heat (w) – 241,055

heat has outperformed the celebrity weekly market both period-on-period (POP) and year-on-year (YOY), demonstrating its unwavering focus on delivering the very best in celebrity news and entertainment every week.

The brand continues to grow across its multiple platforms. heat radio has delivered record Rajar results, posting 790,000 weekly listeners. heatworld consistently delivers over one million unique users (UU’s) per month. heat was also recognised for further developing its digital strategy. The heat extra app, with over 75,000 downloads, was awarded the Drum marketing award for brand extension strategy of the year.

Closer (w) – 351,632

Closer outperforms the celebrity weekly market both in terms of POP and YOY. Closer’s unique mix of news, real-life and lifestyle content sets it apart from competitors as it remains the highest selling standalone title in the market. The Closer brand is set to further grow with a brand new website for the second half of 2013.

WOMEN’S LIFESTYLE

Grazia (w) – 168,030

Grazia continues to outperform the weekly and monthly glossy market, growing its reach to upscale and influential women by delivering the ‘Who What Wear’ across multiple platforms.

The Grazia brand has demonstrated a deep understanding of its premium audiences’ needs by offering relevant content in print, online and on tablet devices. Grazia Daily continues to show significant growth with UU’s +25% YOY and the launch of Grazia’s innovative tablet edition adds value to our audience by allowing consumers to shop, share and save straight from the page. We connect and interact with our audiences every day via Facebook, Twitter & YouTube.

Yours (f) - 274,030

Yours continues to go from strength to strength with a market-beating performance and stability +0.7% PoP and -2.4% YoY. Crucial to its success is a deep emotional connection with its 50+ readers every fortnight. This connection has enabled the Yours brand to continue to expand into every aspect of its readers’ lives, from events such as the well-established Yours Live and the exciting new Dancing with Yours weekender.

FILM

Empire (m) – 160,067

Empire dominates the film market outselling the nearest competitor by over two and a half to one and is the number two in the wider men’s market. Over the last six months we have continued to invest in global brand growth, and as a truly cross-platform brand we have further enhanced our digital properties engaging film loving audiences across the world via our many touch points. Empire’s brand has grown by over 20% POP, with over 4 million brand interactions.

MUSIC MARKET

MOJO (m) – 79,345

MOJO is the biggest title in the music market engaging an upscale, loyal audience with a quality, immersive music experience. MOJO will be celebrating its 20th anniversary later this year and with the launch of our newly re-designed, enhanced and fully responsive website we will drive further brand reach for passionate, music loving consumers.

GARDENING

Garden News 33,460

Demonstrating strong innovation in print, Garden News has posted an inspiring 12.3% YoY circulation increase for the January-June 2013 period following a format change in February of this year; the biggest makeover in its 55-year history. Garden News continues to be a great value-for-money package full of unrivalled gardening content. Changing the format from a newspaper to an A4 glossy magazine has enabled the brand to reach a broader group of gardening enthusiasts.

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For further information, please contact:

James Matheson, Eleanor Crossman or Lauren Gregory at Braben

E: bauermedia@braben.co.uk

T: 020 7025 8021

Spokespeople available:

Abby Carvosso, Group Managing Director, Bauer Media

About Bauer Media:

Bauer Media UK reaches over 20 million UK consumers every week through a portfolio of world-class, multi-platform media and entertainment brands including Kiss, heat, Grazia and Empire. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.