Rock star Jon Bon Jovi officially opened his new restaurant yesterday in his hometown of Sayreville, New Jersey. 

The 'Livin' On A Prayer' superstar celebrated the launch of 'JBJ Soul Kitchen' by explaining the idea behind its creation.

He revealed that the restaurant is a community based project and the menu has no prices on it so that customers can make their own donations or earn meals by putting in volunteer hours at the joint.

Bon Jovi said, "at a time when one in five households are living at or below the poverty level, and at a time when one out of six Americans are food insecure, this is a restaurant whose time has come. This is a place based on and built on community – by and for the community.”

"You imagine a tray service type of soup kitchen and it’s the opposite. Picture the coolest brasserie in your hometown, that’s what this is. It’s the hottest-looking restaurant in this town. We have to get rid of a few stigmas attached to the word volunteering and making a difference."

Watch official coverage of his new restaurant's launch here: