Iconic rock band Bon Jovi had revealed plans to reduce the price of tickets to their concerts so all of their fans, regardless of financial circumstance, have the opportunity to see them live.

The 'Livin' On A Prayer' superstars will hit the road next year on their forthcoming Because We Can tour and their promoter, Rob Hallett, has revealed that they proposed slashing ticket prices to make their shows more accessible and told The Daily Mirror:

"I was delighted when they came to me insisting on ticket prices for the Because We Can Tour next year that enabled all to attend."

"If we are to survive as an industry we need to move away from the elitist image of high prices and even higher secondary prices. After all, rock and roll always was and always should be the music of the people and that means everyone."