Anna, who is currently a children’s media consultant, will be responsible for managing content and programming strategies for BBC Children’s video output across CBeebies, CBBC and BBC iPlayer.

She will work alongside BBC Children’s two lead commissioning and acquisition execs; Kate Morton (Kids 0-6) and Sarah Muller (Kids 7-12), to deliver the best content mix and offer for UK children.

She will oversee the teams responsible for planning and scheduling all Children’s and Education video content on CBeebies, CBBC and on BBC iPlayer. She will also oversee the department’s YouTube channels as well as CBeebies House and CBBC HQ presentation.

Anna started her media career in radio, where she discovered her passion for children’s content while working on the launch of the first children’s radio station in Russia.

Since then her career journey has taken in some of the biggest brands in children’s content.

Anna (nee. Kozyreva) headed up Content & Programming Strategies for Disney channels in Europe, the Middle East and Africa. She led Programme Planning, Media Planning and Scheduling for 16 Disney Junior and Disney XD channels and worked on the content transition strategy from linear to on demand ahead of the launch of Disney+.

During her 13 years there, she worked on the pan-regional Disney Junior channel launch and helped to grow a multitude of Disney, Marvel and Lucasfilm franchises, deploying children’s TV content across Disney Branded Channels multiplex and video-on-demand services.

Anna says: “It’s such an exciting time in Children’s media as video and on demand content becomes more and more sought after by young audiences. The BBC is a world leader in Children’s content and I’m thrilled to be joining. I can’t wait to get started!”

Anna will report to Patricia Hidalgo, Director BBC Children’s and Education.

Patricia says: “Anna has a wealth of experience and an impeccable track record in creating and delivering high performing children’s TV linear and VOD offers. She is passionate about children’s content and a great addition to our team.”