'SuperM – Beyond The Future' Reaches Fans In 109 Countries, Draws In Tens of Thousands of Viewers

First-Ever Performance For “Beyond LIVE,” The Groundbreaking New Concert Streaming Service From SM Entertainment And Naver, Broadcast On V LIVE App

Two-Hour Set Included Cutting Edge AR Technology And Brand New Unreleased Songs


Capitol Music Group

April 27, 2020 – Hollywood, CA – Beyond LIVE, the world’s first online exclusive concert series, kicked off last weekend at 11 pm PT on April 25, with K-pop all-star group SuperM introducing a new era live shows.

SuperM – Beyond the Future was broadcast live via Naver’s V LIVE app, showcasing 120 minutes of SuperM’s outstanding performance combined with leading technology, unparalleled augmented reality, and digital interactive communication with viewers. The concert received explosive response from fans around the globe, with a record of 120 million “hearts” (V LIVE’s system of “likes”) total by the end of the show.

Throughout the show, SuperM demonstrated its global power with over 75,000 paid viewers tuning in from 109 different countries around the world from South Korea to the United States, United Kingdom, Japan, China, Thailand, Vietnam, France, Canada, Germany, Australia, Sweden, the Netherlands, Greece, Spain, Italy, South Africa, Turkey, Austria, Hungary, Denmark, United Arab Emirates, Brazil, Mexico, Peru, Indonesia, Russia, India, Costa Rica, Estonia, Paraguay, Oman, Uruguay, Sri Lanka, Honduras, Cyprus, Bolivia, Armenia, Guadalupe, Guatemala, Belarus, Trinidad and Tobago, El Salvador, Morocco, Kuwait, Panama and more.

For most popular K-pop groups, offline concerts typically draw an average audience of 10,000 people per concert. SuperM’s Beyond LIVE show demonstrates a new growth potential for concert business, with the audience size increased by 7.5 times when compared to offline concerts.

SuperM’s Beyond LIVE concert presented unparalleled camera work, AR technology, 3D graphics that are augmented in real-time, and a variety of virtual backdrops to showcase colorful performances that dynamically conveyed the artists’ music and message. Reviewing the show, Variety wrote, “SuperM embraced the digital experience, allowing for features that cannot be experienced in person."

In addition to fan favorites from their debut EP The 1st Mini Album ‘SuperM,’ and solo songs by each member, SuperM teased new upcoming music with a medley performance. They also performed a brand-new song, “Tiger Inside,” for the first time, with AR-implemented tigers prowling the stage. They closed out the show with their hit song “Jopping,” performing against a virtual backdrop of a massive coliseum and lights filling the concert hall.

With Beyond LIVE being an interactive communication-based series which transmits the voices of viewers in real time, the group were able to have video chats with selected fans from Korea, United States, China, Thailand, Japan, and New Zealand. Fans were also able to take part in interactive challenges with the group, and members from fellow SM Entertainment Group, Red Velvet, made a surprise guest appearance during the show.

The next Beyond LIVE performances will be WayV on May 2, NCT DREAM on May 9, and NCT 127 on May 16, all at 11 pm PT respectively. For more information, visit BELOW.

April 27, 2020 11:52am ET by Capitol Music Group  

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