C4 joins Global Climate Strike with social media walk-out and weather takeover
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OFFICIAL PRESS RELEASE
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Channel 4 is joining the Global Climate Strike today to walk alongside its young viewers as young people worldwide protest to end the age of fossil fuel and demand more urgent action to be taken on climate change.
For the first time Channel 4 will disrupt its usual evening weather report with a special takeover tonight – and Channel 4 and E4’s key social media accounts will stand alongside young people in the UK and go on strike from 9.30am until 5.30pm today, after the last post at 9.29am to signal the walk-out.
Additionally, continuity announcers will share facts drawn from World Meteorological Organisation research throughout the day on Channel 4.
This follows a range of commitments set out by Channel 4 to reduce its own impact on the environment to tie in with Global Climate Strike and ahead of the UN Change Summit next week.
“Global Climate Strike is a massive event initiated by young people around the world and it’s right that Channel 4 marks this momentous event as the UK plays its part. This is about us acknowledging what is of uppermost concern to young people, our core audience.”
Channel 4’s Chief of Staff Lynette Huntley, leading the broadcaster’s environment action plan, said:
“As well as taking action ourselves and setting out a long-term action plan, we are committed to working in partnership with others in the sector to harness the power of creativity in tackling this massive global challenge.”
Key social media channels striking include Facebook, Twitter and Instagram
Head of Marketing - James Walker
Acting Head of 4creative - Chris Wood
Source Channel 4
September 20, 2019 5:00am ET by Pressparty