Channel 4 banner announces its arrival at the site of its new National HQ in Leeds
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Today (7th October 2019) Channel 4 unveiled a huge banner announcing its arrival in Leeds, the home of its new National HQ.
The banner adorns the site of the Majestic building in central Leeds, where Channel 4’s National HQ will be based. The building is currently being redeveloped and is due to open in 2020.
Channel 4 Managing Director Nations and Regions Sinead Rocks said: “It’s great to be in Leeds. More staff are joining us all the time so the Channel 4 presence is growing each week and we’ve been given a fantastic welcome by everyone in Leeds and Yorkshire.”
Echoing the tone of Channel 4’s recent Complaints Welcome marketing campaign (click link to view) which saw Channel 4 talent read out complaints made about their programmes, the banner (see image attached) depicts a genuine viewer complaint which reads:
Didn’t think Channel 4 knew there was life outside the M25
Channel 4 is now in Leeds. National HQ opens here 2020.
The banner will be in place on the Majestic building for two weeks. Until the new building is ready to open Channel 4 staff will be based at a office in West Gate.
Source Channel 4
October 7, 2019 10:00am ET by Pressparty