Today sees the launch of Cherry, a new global creative communications collective, merging sport, music and fashion.

Under the Cherry banner sits four industry leaders who will be combining their specialisms in each respective field to create a unique hybrid destination for elite talent.

'Cherry marks a new era for representation. Artists, designers, sports stars and beyond have more of an appetite than ever to impact in each other’s worlds. Cherry will inter-pollinate them all. We collectively felt the time was right to create a powerhouse that potently unites them. We know we can add commercial and importantly cultural value on a global scale to our clients. From publicity to creative curation, brand partnerships, global representation and crucially, crisis management across all disciplines, Cherry is an exclusive and rewarding partnership, all housed under one roof.

'Now is the time to cultivate the opportunities that arise when working with so many influential and inspiring people, and offer them a neoteric approach to representation. We know there is a need for agencies to diversify and become truly exciting and future-proofed destinations for their clients With a multi-layered offering and rich network we will create strategic high impact global facing moments, unique content and explosive partnerships. An alliance between the worlds of sport, music, fashion and more will open powerful doors.'

Cherry’s first appointment is writer and editor Douglas Greenwood as Creative Consultant. Douglas will continue in his work as a contributing editor for legendary fashion magazine i-D and write for Vogue, The Face and The New York Times. He is also the co-founder and editor of SUPER, a free fashion and arts manual that champions the voices of people worth paying attention to.

We Care A Lot and The Sports PR Company will continue to operate independently sitting under the Cherry umbrella.

For more information contact:
info@cherrycreate.com