Friday, April 15, 2011 7:35am ET by  
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Chipmunk feels 'On Air On Sale' policy is unfair

UK rapper Chipmunk has given his opinions on the new 'On Air On Sale' policy that was recently implemented by Universal and Sony earlier this year. 

The incentive ensured that as soon as a single started gaining airplay on radio stations it was also available to purchase in an effort to curb piracy, but the 'Champion' star feels the system is unfair because it's not yet a blanket policy. Speaking to BBC's Newsbeat, he said:

"If it's going to work, everybody has to do the same thing. The general public need to know the system,"

"Fans can't understand if your single is out and it hasn't had much impact, yet somebody else has but they don't know that one's had weeks of promo."

He also explained that his own music has been subject to 'On Air On Sale', but he feels the release of music videos often has the same impact on sales:

"The label have done it for my current single, but the video has just come out which will hopefully have some impact on it's chart position."

The only way, Chipmunk feels, to eradicate music piracy is to target the source directly:

"You target the pirate not the artist. You need to shut down the pirate websites to stop people downloading for free."

Watch his new video for 'In The Air', which also features Keri Hilson, here:


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