Alternative pop-punk artist Keeper returns with hypnotising new anthem 'Soul'


Chloe Mogg

Emerging alternative pop-rock artist Keeper is destined to become the talk of the town with hypnotising new anthem ‘Soul’. Based in London, Keeper has been described as an ‘artist you need to hear’ by Alternative Press. Having received support from Spotify playlists such as ‘New Pop UK’, ‘Hyper Pop’ and ‘Misfits 2.0’, it’s fair to say that Keeper is turning heads. Drawing inspiration from the likes of pop-punk, emo and hyper-pop music, Keeper could easily find himself supporting the likes of Enter Shikari, Neck Deep, Glaive and Dorian Electra.

Speaking about the new release, Keeper shares, “Soul, for me, has two meanings. The song itself is about getting bored. Bored of where you live, bored of the people you're with, bored of the shop, and bored with the sky above you. It's a song about having a need to break out, like a Hyperpop version of Pop-Punks "I hate this town". How life starts off fine, but gradually the monotonous routine of it all leaves you feeling burnt out, but what's the point of leaving?
The chorus is someone begging to run away, but waiting for a reason, because otherwise, what's the point. The video is a little different. It is about how certain larger than life news-anchors instigate and frame situations for monetary gain. The idea is cartoonishly based of Manufactured consent by Noam Chomsky."

Working with producer Jon Cass for the energetic new single, the track is taken from a forthcoming EP. Armed with a powerful arrangement, the instrumentation includes synthesisers, guitar, 808s, snares, claps, gang vocals and even ‘butt slaps’ - if this track doesn’t scream versatility, who knows what will! Easy on the ears and diving into many different genres, ‘Soul’ firmly stands out from the crowd. Armed with an earworm chorus, try getting Keeper’s brand new single out of your head - you won’t want to!

Having been brought up with music in his life, it wasn’t until Keeper was introduced to the music of Rage Against the Machine and Paramore that he even considered it as a career. Wanting to pursue the full entertainment industry, Keeper adds, “I think nowadays, you gotta do it all. From Acting, to music, to youtube and streaming. Once you start making headway in one, you need to start branching out into another.”

Source Chloe Mogg

August 20, 2021 9:27am ET by Chloe Mogg  

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