Alternative Rock/Cloud Rap artist Imfalls follows up his recent viral hit "Cheap Perfume" with an upcoming dark-pop single "Let It Burn" dropping worldwide Friday, November 22, 2024. Working with distribution companies and hybrid labels such as Too Lost and CGAmerica, Imfalls plans on having genre-breaking releases in continuum.

Imfalls's genre pool is wide and the US pop scene (and beyond) is noticing. With his latest release, "Cheap Perfume"-- Imfalls gained considerable traction in Germany and neighboring EU markets. It's a growing fan base which shows larger roots every year. Since his first release in September 2019, he has amassed 5M+ Spotify streams on the platform alone and gained over 250K Tiktok followers. A grand capability with melodic flow and deep, heart breaking lyrics is very apparent to a captivated audience. This time: It's about a break up.

Imfalls explains, "The whole point of 'Let It Burn' is that even if you cut your hair, get some new tattoos, tell me you'll change and that you're brand new... It doesn't matter if you're still stuck on the same old 'you' trying to be someone that you never could be. I'm trying to illustrate the whole idea that 'you're' doing all these 'micro' changes to act like you're so different, developed, and a new person since we last spoke. A pure inspiration from my ex-girlfriend as she self sabotaged the relationship and used destructive tendencies to make her feel better about herself. So **** it. I don't give a **** anymore. You're out of my life. You're gone. I want you to do better, or let it burn."