Today, London-based talent management and booking agency, DC Talent Agency has announced the brand partnership between boohooMAN and Omah Lay.

Following in the footsteps of fellow Nigerian artists Fireboy DML, Mr. Eazi, Tekno, and Grammy award-winning Burna Boy all partnering with the brand, Omah is launching his first fashion range just in time for festival season. Consisting of 30 looks, the latest edit has been inspired by a combination of Omah’s streetwear style and traditional Nigerian culture. This stand-out collection showcases classic silhouettes by incorporating bold patterns, lightweight materials, and a variation of colourways.

Matching sets sit at the core of the range, with oversize double denim fits and tracksuits taking centre stage. Design details explore frayed hems, button-ups, distressed denim, and animal prints, whilst a variation of oversized fits, printed fonts, patchwork & stitching provide a look for every occasion.

Keeping it close to his roots, the Sunset Valley collection was shot in the city of Lagos. The campaign showcases and combines his heritage and artistry with the boohooMAN aesthetic. Speaking on the collaboration, Omah Lay said: "It was really exciting piecing the fits together, loved every one of them! Big thanks to the good people at boohooMAN for letting me express myself, this time not with my words but my style."

With price points ranging from £12-£65, the collection will be available from boohooMAN.com and boohoo.com on Monday 7th February.