Following the massive success of the 2021 launch of KISS Cold Gin, Brands For Fans, KISS, and their licensing agent, Epic Rights, have responded to the overwhelming demand for another high-quality product with navy strength gin. As KISS are setting sail with their fans this October, there is no better place to experience this new spirit than on the high seas of the band’s very own KISS Kruise.

The history behind calling a gin ‘navy strength’ dates back to the 18th century when the British Navy stored their spirits next to gunpowder. Should the gin barrels split, spilling their liquid into the gunpowder, the higher strength content, a minimum of 57% alc/vol, ensured the gunpowder would still explode.

KISS Cold Gin Navy Strength 57% alc/vol has a five-time distilled base including juniper, lemon peel, and a selection of fine spices. There are no artificial flavours or added sweeteners. To maintain the highest quality, additional flavours of juniper and lemon are macerated and blended with the distillate, achieving a full balance of the botanical experience. This is a superior quality product, expertly created by globally recognised in-house master blender Daniel Henriksson.

KISS Cold Gin Navy Strength doesn't just taste great, it looks incredible too! Impress your friends with this stylish bottle, including eye-catching silver and gold details, with all four band members metallically illustrated on each side of the Brooklyn Bridge. The main label features a gold disc and the iconic landmarks of New York City, including the Manhattan Skyline. The stunning art deco pattern behind the disc is based on the scales of The Demon's boots. This label artwork is a magnificent homage to KISSTORY and the band's musical roots.

“The KISS Spirit’s range, Drink It Up by KISS, has now sold over 250,000 bottles worldwide. We are so excited to launch this fantastic addition to the KISS portfolio and just in time for KISS Kruise,” says Yvonne Wener, head of Brands For Fans.

The product is available NOW, in the UK, mainland Europe, Sweden,
The Nordics, and in the US on Kiss Kruise at the end of October.

Tasting profile KISS Cold Gin Navy Strength:
• Colour – water clear
• Nose – very clear tones of juniper, citrus, and herbs create a generous aroma and classic gin character
• Palate – well balanced with clear character of juniper, citrus and herbs
• Finish – intensifies and grows in the mouth. Full bodied, clear and lasting character of juniper with a smooth finish which is distinctively and maintains an astringent character

About KISS
KISS remains one of the most influential bands in the history of rock and roll after 45 years. KISS has earned more Gold Album Record Awards than any American rock group in the history of The Recording Industry Association of America's (RIAA) Gold and Platinum certifications with 26 KISS albums and four solo albums released simultaneously—a feat never before achieved by any rock band. To date, KISS has released 44 albums, with 14 achieving Platinum status and three albums reaching multi-platinum. KISS has sold more than 100 million albums worldwide and their legacy continues to grow their fan base, generation after generation.
KISS continues to build on the momentum recently generated by sold out tour dates, incredible media coverage and consistently phenomenal concert performances on their End of the Road world tour, which is scheduled to continue in 2022. For more information on the band's activities and events, visit www.KissOnline.com.

About Epic Rights
Epic Rights is a global merchandise company, representing a diverse roster of iconic music artists and brands such as AC/DC, KISS, Aerosmith, David Bowie, John Lennon, Def Leppard, *NSYNC, and many more. They offer a broad range of services, including Retail Licensing, E-commerce, Tour, VIP and Fan Clubs. For more information visit: www.epicrights.com.

About Brands For Fans
Brands For Fans is a Swedish company in a global market, a leader in marketing and sales of alcohol products produced by and together with artists. Through close collaboration with bands and artists such as Ghost, HammerFall, In Flames, Jonas Åkerlund, Judas Priest, KISS, Motörhead, Rammstein, Scorpions and Slayer, attractive products are launched for the fans. Our way of creating successful business for both artists and beverage producers has given us the opportunity to reach both the rock audience and beverage connoisseurs by working creatively with our releases and credible communication.In business since: 2012. From January 2018 Brands For Fans is a part of UMIDA Group.
Brands: Candlemass, Ghost, HammerFall, In Flames, Jonas Åkerlund, Motörhead, Rammstein, Scorpions, Slayer and Sungen.