"discovery+ Immersions" Launch Today with Premium Nature Programming in Celebration of Earth Day
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Discovery and Science Channel
Sunrise Across America to be Featured in Long-Form Streaming Video Ranging from 30 to 180 Minutes Long
discovery+ Also Launches Earth Day Collections with Curated Streaming Playlists of Relevant Titles from Animal Planet, Discovery, Food Network and more
April 22, 2021 - New York, NY - In celebration of Earth Day, discovery+, the definitive non-fiction, real-life subscription streaming service, today launched "discovery+ Immersions," a premium collection of exclusive and expanded long-form originals from the service's definitive library of natural history programming.
discovery+ Immersions feature never-before seen footage from specials including "Sunrise Earth" and "North America," with 30-minute to 3-hour feeds focusing on animals and moments including Patagonian penguins, a sunrise across America, manatees swimming in the spring, waterfalls, snowy peaks and light filtering through Sequoia trees. Immersions will be accessible from the "discovery+ Originals" rail on the service, along with the "Earth Month" section of the "For You" page on discovery+. The slow-TV inspired nature programming allows fans to utilize premium content for an immersive, high-end experience in their homes that falls directly in line with Discovery's mission to deliver fans the ultimate unscripted, real-life entertainment.
"discovery+ Immersions are an innovative way for fans to enjoy our content, offering an opportunity to use your phone or TV to showcase a moving piece of art, not just a television show" said Lisa Holme, Group SVP of Content and Commercial Strategy for Discovery, Inc. "We view this as a true surprise and delight moment for Earth Day. If you're working from home this week, we think interacting with Immersions is a great way to still celebrate the planet and bring some calm to your space."
Additionally, discovery+ is launching special Earth Day Collections today, which include curated streaming playlists of relevant titles from Animal Planet, Discovery, Food Network, HGTV and more. Select playlists will focus on topics like animal heroes (with episodes from series and specials including "Ocean Warriors," "Take Back the Harbor" and "Wild Jobs"); vegetarian meals (highlighting episodes from "Mary McCartney Serves it Up," "Giada Entertains," and "The Pioneer Woman," among others); and building a greener life (spotlighting episodes from "Martha Knows Best," "Farmhouse Fixer" and "Tiny House Big Living," among others). discovery+ Earth Day Collections will be featured on the "For You" show pages of the service, along with network pages on Animal Planet and Discovery.
The special collections join previously announced discovery+ and Discovery originals premiering all month long in honor of Earth Day.
April 22, 2021 3:31pm ET by Discovery and Science Channel