Ed Sheeran launches record label: 'I hope you like my artists'

British singer-songwriter Ed Sheeran has launched his very own record label, Gingerbread Man Records, and he has now also unveiled its accompanying YouTube channel.

The 'Lego House' hitmaker posted a caption below his first video, which reads: "Welcome to my brand new channel for my record label Gingerbread Man Records. I'll be posting videos from the artists I sign here so make sure you subscribe."

In the aforementioned video, the flame-haired superstar explained that he's really proud of the acts he is dealing with and can't wait to share their music with his own fans:

"I hope you like all of them, I will love all of them. There's going to be different ways we are getting involved with all of you, so like, subscribe, do all of that. And I hope that you enjoy everything that we put out!"

Sheeran, meanwhile, was recently named the most influential artist on Spotify under the age of 25 beating the likes of Sam Smith, Miley Cyrus, and Ariana Grande.

Watch the video clip here: