BREAKOUT INDIE BEDROOM-POP ARTIST AWFULTUNE RELEASES NEW SINGLE & MUSIC VIDEO FOR “SODA”

TODAY, NOVEMBER 12 AS NEW SIGNING TO AWAL

OFFICIAL PRESS RELEASE

NEWS PROVIDED BY
Falcon Publicity

“As an openly transgender woman, Eden is a champion for queer representation through her work. She's shown her following the power of self-discovery as a means to reaching happiness…” -- PAPER

Today, November 12, indie bedroom-pop artist awfultune (aka Layla Eden) has released their latest single “soda” along with an accompanying music video. “soda”--an edgy pop-rock song with a modern twist--destroys the narrative of society’s attempt of ‘putting you in a box’ and to conform.

Listen to “soda” here: https://awfultune.ffm.to/soda

Watch the music video for “soda” here: https://youtu.be/9Nm7dOihTUk

“I’ve been taking listeners on a rainbow themed journey of my own experience in the LGBTQ+ community as a trans woman/artist, and what that means not only to my fellow peers, but more importantly what it represents to me,” explains Eden. “With previous releases taking my listeners through the high and low reds of love with ‘lovesick,’ to orange inspired angst of ‘SICK OF U,’ to the then happy hue of yellow with ‘sunflower,’ the latest installment of green, represents self-confidence. The song is all about stepping into your power again and embracing where it will take you. The culmination of this journey will transpire with my album coming in the late spring. The album will be a visual representation of where I started and where I’ve finally gotten to, not just in my music, but in my own self.”

As part of the visual presentation, awfultune scintillates in green for her “soda” video enlisting director/photographer Joshua Shultz to create a performance video of Eden and her band. Here we find the raconteur, songwriter, storyteller and vocalist performing the song while clad in a green and black stripped sweater singing “you walk and talk like you got it figured out / if you can’t make decisions then i’m kicking you out / it’s way too easy to filter you out / so i’m keeping you around! yeah, you’re my bitch now!” It’s a calling beckoning strength and confidence at every level.

“soda” follows previous awfultune releases including “redesign,” “MINE” and her 2019 breakout single “I Met Sarah in the Bathroom” which collectively have landed her over 200 million global streams. It is the first of several new songs to roll out over the next few months leading into awfultune’s debut artist album set for release via AWAL next spring.

About

Layla Eden (known musically as awfultune) is nothing short of a resplendent musical mirror of her own human experience. Floating a few covers on through the SoundCloud stratosphere circa 2017, Eden promptly adorned themself with the awfultune moniker on account of their belief that their efforts would fall on deaf ears. Wrong she was. In 2021 she now touts over four and a half million monthly footfalls on Spotify—officially evolving out of indie bedroom-pop obscurity.

Born and bred in upstate New York, Eden’s musical evolution is intrinsically entwined with their own adapting identity. From plaintive to sweetly serene, their chromatic catalog of dreamlike compositions has succinctly echoed their transition from male to female—becoming whom she’s always been. She is both an austere champion of the LGBTQ+ community and a perennial advocate for anyone who’s simply ever felt alone or estranged from themselves.

While rife with reverie and emotional complexity, an awfultune original prides itself on its minimalism. For Eden, the narrative is usually upfront and center. A dazzling emblem of this story-centric ideal is their impassioned, quintessential offering of 2019, “I Met Sarah In The Bathroom.” More rooted in emotional truth than reality, Sarah represents Layla’s bolder, uninhibited alter ego. More than anything, it is a love letter to themself. Now having amassed over 150 million streams on YouTube and Spotify, the track is a thrilling culmination of their story so far. Answering to an outpour of audible cravings for more from the Layla and Sarah love story, Eden is primed to share the rest of their rainbow fueled journey with fans, and what each of those colors have represented to them in life and through their own transition.

Source Falcon Publicity