World-renowned electronic music producer deadmau5 is partnering with technology company Zytara to bring the first-ever branded, digital banking experience to his fans and 45 million merchants worldwide. Zytara's banking technology is designed for the modern world and will give deadmau5 fans the opportunity to interact with his brand through the Zytara banking app, along with custom-designed physical and virtual debit cards.

This exclusive partnership between Zytara and deadmau5 demonstrates how branded banking experiences can be deployed by celebrities, brands, and influencers to deepen connection with their audience. By bringing together the world of entertainment and fintech in an engaging approach to payments, gaming and music. The deadmau5 branded banking app, provided by Zytara, makes it simple for fans to connect directly with deadmau5’s online stores, merchandise, concerts, pop-ups and in-game purchases. The deadmau5 branded physical and virtual debit cards can be used at over 45 million merchants globally.

deadmau5 will also be joining the Zytara Advisory Board, continuing his unique commitment to innovation and cutting-edge technology that is true to the artist’s brand. deadmau5 is an expert in gaming and has a huge fanbase that attracts a broad demographic. His ability to integrate Zytara products within his streaming and online channels allows for engaging activations that hit multiple audiences. His fans will now have the ability to directly interact with his brand.

Al Burgio, Founder and CEO of Zytara, expressed, "deadmau5 is a pioneer in using innovative, new technologies in creative ways, which is why we see this relationship as more than a typical partnership. In addition to working with deadmau5 to develop the interactive and branded Zytara banking app, we are also welcoming him to Zytara's Advisory Board to help enhance the creative direction for Zytara moving forward."

deadmau5 shared, "I'm always on the look-out for ways to use technology to change experiences, which is why I was really excited when Zytara came my way—no one else is thinking about banking the way they are by making it easy to hold and transact in crypto, NFTs, and stablecoins, in addition to fiat currency. As a gamer and music artist who loves tech, Zytara has created a real user-friendly world for digital life."

For more information on the partnership and to download the Zytara banking app, visit zytara.com/deadmau5.