Tuesday, July 8, 2014 1:53pm ET by  
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Fifth Harmony: 'We've all experienced not knowing who were are or how to fit in'

Girl group Fifth Harmony sat down with America's 'The Today Show' this morning (July 8) and opened up about their new #ImABoss self-confidence campaign, which has been launched alongside the release of their new music video for 'Bo$$'. 

The beauties were asked if they have ever been plagued by low confidence of feelings of low self-worth and member Lauren Jauregui explained that it's incredibly normal to experience these things, but it's also important to recognise that being unique is 'so much cooler' than changing who you are in order to fit in:

"I think every single teenager goes through that moment where they just don't know who they are or who they're supposed to be. There's a lot of pressure on who you're supposed to be in this society especially. It's so much cooler when you stand out, though!"

Speaking about the campaign specifically, songstress Ally Brooke explained that creating something like this was a priority to them because they want to give back and to be supportive towards their young fan base:

"7 out of 10 girls - statistics show - have very low self-esteem and that's so sad and so crazy to think about, so we've partnered with DoSomething.org and we encourage teens to empower one another. It's awesome."

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Watch the interview in full from earlier today below: