An online auction via GiveSmart goes live today and has been organised by journalists from Britain's best-loved magazines, giving everyone the chance to bid for amazing money-can't-buy items. 

The auction is part of Gav Aid, an event to honour Gavin Reeve-Daniels, Deputy Editor of Heat Magazine, and one of the most popular figures in the industry. He was diagnosed with pancreatic cancer last October and is a big supporter of Macmillan. What started out as a pub quiz has evolved into a huge quiz night and this auction to raise as much money as possible for the charity. 

Putting aside professional rivalries, journalists from Heat, Now, TV & Satellite Week, OK!, Star, The Sun, The Mirror and many more of Britain’s biggest media brands and celebrity agents have come together to donate lots including:

A box at Wembley Stadium for 12 people to watch One Direction in concert.

Victoria Beckham exclusive tote bag from her Spring/Summer 2014 collection.

Centre Court tickets at Wimbledon for the first day of the 2014 tournament.

Private Box & hospitality for Manchester United’s final game of the season.

Beyoncé concert tickets and signed postcards

Sherlock script signed by Benedict Cumberbatch, Martin Freeman and co-writer and creator Steven Moffatt 

A full list of the lots can be found at http://gavaid.auction-bid.org

Ways you can bid:

- By Text - To register text ‘Gavaid’ to 88850 and follow instructions.

Then text ITEM NUMBER and AMOUNT to 88850 (example. 101 500) 

- By Smartphone - Click the link in your registration text

- By any online device - Click the link in your registration email

The auction closes at 9pm on Tuesday 28th January 2014.

This is going to be the biggest celebrity auction EVER! So make sure you don’t miss out and start bidding NOW! 

For more information, please contact sally_eyden@ipcmedia.com or call 07776 143487.

NOTES TO EDITORS

The charity auction culminates in Gav Aid, a massive media quiz hosted by Now, Heat and TV & Satellite Week as well as journalists from Smash Hits and Popworld, on Tuesday 28 January 2014. 

All tickets have been sold. 

People can also make a donation via: www.justgiving.com/Gav-Aid

MACMILLAN

One in three people will get cancer and two million people in the UK are currently living with it.

£25 can fund an hour of Macmillan’s support line, giving vital information and support.

£50 can ensure a Macmillan Nurse is there when someone is diagnosed with cancer.

£100 can provide benefits advice so people with cancer get the best deal possible.

£3 a month can help answer questions on cancer and give support through Macmillan’s helpline.

For more information about Macmillan please visit http://www.macmillan.org.uk/Home.aspx